Brand Manager

Overview

The Brand Manageris responsible for shaping brand strategy and driving profitable growth through integrated marketing, innovation, and commercialization initiatives. This role partners closely with Sales, Sales Strategy & Insights, R&D, Packaging, Operations, and Finance to translate consumer and market insights into actionable strategies that build brand equity and deliver business results.

This individualoperatesacross the full business cycle, including understanding performance,identifyingimplications, making decisions, and setting forward-lookingstrategy, while leading cross-functional teams to execute with excellence.

• Analyze market, consumer, and competitive data toidentifytrends, risks, and opportunities and translate insights into clear strategic direction
• Develop and lead annual brand plans, including growth strategies, product portfolio architecture, financial targets, pricing, and promotional plans, and continuously refine based on performance and evolving market conditions
• Own day-to-day brand performance and ensure strong execution aligned to strategic priorities
• Manage brand P&L, including forecasting, budget management, pricing strategy, and promotional effectiveness
• Establish and manage marketing budgets and optimize investments to maximize ROI and business impact
• Partner closely with Sales and Sales Strategy & Insights to align on customer strategies, category opportunities, and in-market execution
• Lead cross-functional collaboration with R&D, Packaging, Operations, Finance, and Innovation teams to deliver product development, commercialization, and lifecycle management
• Guide innovation and renovation pipelines in partnership with R&D to bring consumer-relevant products to market
• Ensure alignment with Packaging and Operations to deliver product quality, cost efficiency, and speed to market
• Develop integrated marketing strategies and partner with agencies to execute campaigns across relevant channels
• Create clear, insight-driven briefs to ensure compelling and consistent brand communication
• Lead new product launches, including business case development, commercialization planning, and execution
• Define and support retail and in-store execution strategies, including merchandising and activation (MAPS)
• Support Sales through customer presentations, trade shows, and development of customer-facing materials
• Ensure compliance with legal, regulatory, and brand standards
• Present brand performance, insights, and recommendations to senior leadership
• Build strong cross-functional and external partnerships to support execution and results
• Provide leadership, coaching, and development to Assistant
  
  Brand Managers or other direct reports

Supervisory Responsibility:

• May manage
  
  Assistant
  
  Brand Managers or interns

• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred
• Brand Manager: 5+ years of experience in brand management, marketing, or CPG-related roles
• Proven ability to manage P&L and deliver against revenue and profit targets
• Strong analytical skills with ability to turn data into insights, decisions, and action
• Experience leading cross-functional teams and influencing without direct authority
• Experience partnering with Sales, Insights, R&D, and Operations or Supply Chain
• Experience in innovation, product launches, and commercialization
• Strong communication, storytelling, and presentation skills

• Strategic Mindset
  :
  Ability to translate insights into clear brand strategy and growth plans
• Consumer and Customer Focus
  :
  Deep understanding of consumer behavior and strong partnership with Sales and customers to win in-market
• Cultivates Innovation
  :
  Leads end-to-end innovation and commercialization with a focus on driving growth
• Drives Results
  :
  
  Demonstratesownership, urgency, and accountability to deliver against business and financial targets
• Manages Ambiguity
  :
  Navigates complexity and makes sound decisions with incomplete information
• Cross-Functional Leadership
  :
  Breaks down barriers and aligns teams across functions to achieve results
• Retail Execution Excellence
  :
  Ensures strong in-market execution and alignment to merchandising and activation strategies
• Agility and Decision-Making Discipline
  :
  Balances speed with thoughtful, data-driven decision making