Marketing Manager

• Lead execution of Ohio's marketing strategy across customer touchpoints supporting 20+ dispensaries
• Translate strategic direction into actionable marketing plans and campaigns
• Plan, execute, and optimize state-level integrated marketing initiatives
• Execute campaigns across pricing and promotions, paid and earned media, CRM, digital, retail, events, brand, and content
• Manage promotional and product launch calendars in partnership with merchandising and leadership
• Execute lifecycle marketing initiatives supporting customer acquisition, retention, and frequency
• Develop localized marketing initiatives to drive store traffic, conversion, and revenue
• Plan and execute traffic-driving campaigns, product launches, and activations
• Coordinate creative teams, agencies, vendors, and external partners
• Execute local events, grassroots activations, paid media, earned media, and partnerships
• Track traffic, conversion, campaign effectiveness, customer engagement, and retention metrics
• Optimize campaigns using performance data and provide regular reporting and insights to the Executive Director
• Provide team direction, prioritization, and performance feedback
• Collaborate with Retail Operations, Merchandising, Digital Marketing, Creative & Production, and Compliance
• Ensure marketing activities comply with state regulations and company policies
• Own timelines, prioritization, delivery, and day-to-day execution decisions

• Bachelor's degree required
• 6–10+ years of experience in marketing, retail marketing, or related fields
• 3+ years of experience managing teams
• Experience executing multi-channel, integrated marketing campaigns
• Strong project management and organizational skills
• Ability to thrive in a fast-paced, evolving environment
• Proficiency in Smartsheet, PowerPoint, and marketing analytics tools
• Cannabis experience is a strong plus
• Exceptional written and verbal communication skills
• Ability to manage multiple priorities and work under tight deadlines
• Strong analytical mindset and ability to act on data
• Demonstrated executional leadership and business acumen
• Must be able to lift, push, pull, move, and/or carry at least 25 lbs. to a minimum height of 5 feet and distance of 50 feet
• Must be available to work 45+ hours weekly, with occasional evenings, weekends, and holidays
• Must be able to move intermittently throughout the workday and perform extended workstation, ladder, stairway, kneeling, crouching, reaching, and hand-use activities
• Must have adequate visual acuity and verbal communication ability

Demonstrates expertise in executing multi-channel integrated marketing campaigns, with a strong focus on customer acquisition, retention, and performance optimization. Proven ability to lead teams, manage projects, and ensure compliance with state regulations while driving revenue growth.

• Integrated Marketing Campaigns
• Project Management
• Team Leadership
• Marketing Analytics
• Cannabis Industry Experience

• Marketing Strategy
• Customer Acquisition
• Campaign Optimization
• Lifecycle Marketing
• Data Analysis

• Exceptional Communication Skills
• Organizational Skills
• Analytical Mindset
• Ability to Manage Multiple Priorities

• Bachelor's Degree

• Retail Marketing
• Customer Engagement
• Promotional Campaigns
• Compliance
• Grassroots Activations

• Smartsheet
• Power Point
• Marketing Analytics Tools