Marketing Specialist

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If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on
TIME's America's Best Companies 2026 List
, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

To learn more about Trulieve and our mission, please visit

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on
TIME's America's Best Companies 2026 List
, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

To learn more about Trulieve and our mission, please visit

Requisition : 20716

Remote Work Available:No

Department:Marketing

Reports to:State Marketing Manager, OH

FLSA Status:Regular-Exempt

Location:Ohio

The Marketing Specialist supports the execution and optimization of state-level marketing initiatives by delivering actionable insights, managing cross-functional coordination, and ensuring effective partner collaboration. Reporting to the State Marketing Manager, Ohio, this role is responsible for analyzing competitive trends, evaluating promotional performance, supporting third-party brand partnerships, and monitoring customer sentiment to inform data‑driven decision making. This role is highly collaborative and analytical, serving as a key support function that enables the broader marketing team to drive performance, enhance customer experience, and maintain competitive positioning.

The ideal candidate is detail-oriented, intellectually curious, and comfortable working with data to uncover insights that inform marketing strategies.
This role will support both theOhio markets.

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.
• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.
• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.

• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.
• Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.
• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.
• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.

• Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.
• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations…