Paid Media Specialist

Description

Haven Services LLC is a multi-division home services company headquartered in Columbus, Ohio, providing plumbing, HVAC, electrical, and related services to residential and commercial customers across multiple markets. Our family of brands share a commitment to delivering exceptional customer experiences and building lasting relationships in the communities we serve.

At Haven, we believe in taking care of our team as well as we take care of our customers. We offer a collaborative, values-driven culture where talented people can do meaningful work and grow their careers.

The Paid Media Manager is responsible for the strategy, execution, and optimization of Haven's paid digital advertising programs across all channels and divisions. This role owns Google Ads, Local Services Ads (LSA), Meta (Facebook/Instagram), Yelp, and related paid media channels end-to-end managing a meaningful advertising budget with a clear mandate to drive qualified leads, booked jobs, and measurable return on ad spend across every Haven brand.

This is a hands-on role for a skilled paid media practitioner who is as comfortable building a Meta campaign as pulling a Google search term report. You will manage multiple accounts across Haven's portfolio of brands, optimize campaigns for efficiency, and work closely with the marketing team, division leadership, and the CRM platform to connect advertising activity directly to revenue outcomes.

The ideal candidate understands that a lead is only as valuable as what happens to it inside the CRM — and knows how to use that data to make smarter advertising decisions.

We offer competitive pay, outstanding benefits, and 100% employer-paid medical premiums.

Employment with Haven Services comes with excellent perks! Major health benefits are available on the first of the month following your start date. Paid Time Off, paid holidays, and 401(k) with company match begin immediately upon hire.

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and advancement.
• A collaborative, supportive work environment.

• Medical Insurance choice of HDHP with HRA & HSA or PPO
  - Company offers 100% coverage of Employee'sHDHP Premium!
• Dental and Vision Insurance
• Company provided Life and Disability Insurance
• 401(k) with Employer Match
• Employee Assistance Program
• Paid Time Off, Paid Holidays, floating holidays

• Own and manage all Google Ads accounts across Haven’s divisions including Search, Display, Performance Max, and Local Services Ads (LSA)
• Build, launch, and continuously optimize campaigns across all active divisions and service lines
• Conduct ongoing keyword research, match type management, and negative keyword pruning to maximize qualified traffic
• Write and test ad copy, headlines, and extensions to improve click-through rates and conversion performance
• Maintain clean, well-documented campaign structures across all Google Ads accounts that can be easily audited and handed off if needed
• Stay current on Google Ads platform changes, automation features, and beta opportunities
• Manage bidding strategies, budget pacing, and day parting to maximize efficiency across all accounts

• Own and manage Haven's paid Meta advertising across all divisions including campaign strategy, audience targeting, creative direction, and budget management
• Build and optimize campaign types including Lead Ads, Traffic, Conversion, and Retargeting campaigns
• Develop and test audience strategies including custom audiences, lookalike audiences, and interest-based targeting

• Manage Yelp advertising accounts across applicable Haven divisions including budget management, targeting, and performance optimization
• Evaluate and test additional paid media platforms as opportunities arise including Nextdoor, Angi, Home Advisor, and other home services-specific channels
• Provide recommendations to marketing leadership on where incremental paid media budget is best deployed
• Monitor platform…