Strategic CRM Marketing Lead – Journeys & Personalization
Job in
Columbus, Franklin County, Ohio, 43224, USA
Listed on 2026-08-20
Listing for:
Humana Inc
Full Time
position Listed on 2026-08-20
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Communications
Job Description & How to Apply Below
Humana Inc. is seeking a CRM Marketing Lead to plan, recommend, implement, and optimize data-driven marketing communications for Go365 + Stars member journeys.
You’ll translate insights into personalized engagement strategies, work with analytics, and influence cross-functional teams to improve outcomes. Success hinges on developing robust journey strategies, launching measurable tests, and driving continuous optimization while aligning with enterprise priorities and member needs.
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