Manager, Digital Marketing

Overview

Position: Manager, Digital Marketing
Position Type: Full-time, Permanent (Existing Vacancy)
Location: Remote (within Canada)
Reports To: Director, Audience Development

Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

Postmedia is seeking a Digital Marketing Manager to join the Subscriber Acquisition team. This role is responsible for gathering consumer insights and executing digital acquisition strategies across Postmedia's news media publications in Canada. The successful candidate will lead performance media strategy, planning, and optimization, while identifying and executing additional acquisition opportunities that drive subscription growth and increase customer lifetime value.

You will partner closely with Product, Analytics, and Marketing teams to identify and activate acquisition opportunities within onsite conversion flows, maximizing revenue across our portfolio of products and offerings. The ideal candidate will possess a strong analytical foundation, exceptional cross-functional communication and collaboration skills, a high degree of organization, and a deep understanding of subscription economics.

• Exemplify data-driven decision-making to support digital marketing strategies.
• Participate in a collaborative, inclusive, and innovative team environment that encourages open communication, continuous learning, and mutual support.
• Implement cross-platform initiatives with a sense of urgency to drive growth to the business.

• Support onsite acquisition strategy and execution to drive revenue growth and expand the paying user base.
• Lead the diversification of product offerings and monetization paths by matching customers to the most relevant products, increasing conversion, and maximizing lifetime value.
• Position acquisition as a core driver of B2C revenue diversification through disciplined experimentation, strong cross functional alignment, and continuous optimization.
• Support campaign execution to boost visibility, attract visitors and encourage engagement or conversions across various online channels
• Analyze user data, behaviour patterns and campaign metrics to refine strategies, improve targeting accuracy and ensure their marketing efforts remain cost-effective, scalable and results-driven over time

• Lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, paywall treatments, and audience segments, setting standards for test design, learning velocity, and iteration.
• Set a high standard for test design, learning velocity, and iteration to ensure insights translate into measurable impact.
• Ensure strong execution through quality assurance, documentation, and scalable processes that support consistent delivery.

• Establish and monitor clear KPIs including product mix coverage, product conversion rates, revenue impact, and lifetime value contribution.
• Define dashboard needs in partnership with Analytics to track performance by cohort, touchpoint, and product offering.
• Recommend clear actions to improve performance based on data.

• Partner closely with Acquisition, Product, Brand Marketing, teams to align strategy and execution.
• Ensure seamless onsite acquisition journeys with minimal friction and clear paths to purchase.
• Maintain structured documentation of product mappings, customer journeys, and test results to enable scale and knowledge sharing.
• Stay current on advancements in personalization, AI driven segmentation, and platform capabilities to continuously strengthen acquisition performance.

• At least 5 years of experience in growth marketing, conversion rate optimization, pricing optimization, or product marketing within a B2C subscription business.
• Demonstrated experience driving measurable revenue impact through customer acquisition or product upsell strategies.
• Hands-on experience with marketing or eCommerce technology platforms such as GA4, Amplitude, Braze, Google Analytics or similar tools, with experience in campaign execution, testing, and optimization.
• Demonstrated ability in driving growth on web platforms, such as traffic growth, engagement, or conversion growth.
• Strong analytical capability with experience using BI tools like Tableau, Looker, or Google Analytics to inform strategy and measure impact.
• Ability to translate complex data into clear, executable marketing plans.
• Strong cross functional collaboration skills with a track record of…