Marketing Manager, Wexner Medical Center

Marketing Manager, Wexner Medical Center Advancement

The Marketing Manager, Wexner Medical Center Advancement serves as the primary marketing and communications partner for Wexner Medical Center Advancement donor experience initiatives, developing and supporting integrated marketing and communication plans that strengthen donor engagement, stewardship, recognition, and philanthropic relationship-building. In collaboration with donor experience partners, brings marketing strategy, audience insights, performance data, and advancement communications expertise to donor engagement planning, providing recommendations and execution leadership that advance stakeholder-defined objectives and improve outcomes across the donor journey.

Working independently and in close partnership with development officers, stewardship professionals, donor experience leaders, clinicians, researchers, Advancement colleagues, and other stakeholders, the Marketing Manager recommends communication strategies, aligns stakeholders around project objectives, and manages complex donor-focused marketing and communications initiatives from planning through execution. The position ensures donor-centered storytelling, stewardship communications, event-related messaging, and engagement opportunities align with Ohio State's advancement priorities, audience needs, donor experience standards, and institutional brand expectations.

Working with the Lead Writer, the Marketing Manager is a key contributor to the strategic repurposing of grateful patient, impact storytelling and other relevant content. This role also serves as a steward of institutional brand integrity, ensuring all communications and engagement initiatives align with The Ohio State University and Wexner Medical Center brand standards.

The Marketing Manager serves as a strategic consultant, experienced marketing subject matter resource, and relationship builder, connecting AMC expertise with the needs of the Wexner Medical Center fundraising and donor engagement ecosystem while using professional judgment to recommend practical, audience-centered solutions. This is an experienced individual contributor role that exercises independent judgment within established Advancement, WMC and university guidelines, manages complex projects and stakeholder relationships, and contributes recommendations that support donor engagement, fundraising communications, and continuous improvement of marketing and communication effectiveness.

All members of External Affairs are part of creating a culture that inspires an exceptionally multifaceted and talented team and are expected to exhibit The Ohio State University's Shared Values. The Office of External Affairs is committed to acting with kindness, respect, and integrity at all times and welcoming our colleagues' ideas, voices, and perspectives, acknowledging that we are better together.

50% - Serve as the dedicated marketing strategy and communications partner to the Wexner Medical Center Donor Experience team, providing consultation on communication priorities, audience needs, and donor engagement objectives. Build and maintain effective working relationships with donor experience, stewardship, development, principal gifts, WMC Advancement leadership, and Wexner Medical Center partners to support coordinated donor engagement communications. Consult on donor engagement opportunities and recommend marketing and communication strategies that support philanthropic priorities, stewardship objectives, and donor relationship-building goals.

Represent Advancement Marketing and Communications in donor experience planning, strategy discussions, and cross-functional initiatives; help align stakeholders around communication approaches, project objectives, and agreed-upon deliverables. Identify opportunities to improve donor journeys through coordinated communication strategies, audience-focused messaging, segmentation-informed approaches, and improved engagement touchpoints. Manage multiple complex donor experience marketing and communication projects simultaneously from strategy development through execution, using independent judgment to prioritize work, resolve routine project issues, and keep deliverables on track.

Coordinate internal AMC resources, Wexner Medical Center partners, and external vendors as needed to support assigned project deliverables, timelines, quality expectations, and stakeholder communication. Establish project timelines, deliverables, and communication workflows. Facilitate collaboration and consensus-building among stakeholders while balancing competing priorities, deadlines, donor needs, and Advancement objectives. Ensure assigned Wexner Medical Center donor experience initiatives align with broader WMC and Advancement brand, engagement, fundraising, and donor experience objectives.

Monitor project progress, identify risks or barriers, and recommend practical solutions to support timely execution and effective…