Senior Creative Strategist

Schedule:

8-hour shifts, Monday - Friday About PROOF

PROOF is a veteran-owned, founder-led ecommerce brand. Our explosive growth is fueled by strategic marketing coupled with a relentless focus on customer satisfaction.

We operate with a lean, highly talented team where every individual has a meaningful impact on the company's success. We value initiative, accountability, curiosity, and problem-solving ability.

We design products that our customers are not only happy with, but genuinely proud to own. The PROOF Wallet, launched in 2024, disrupted the billion-dollar wallet industry within six months of its debut. Our products are built for customers who appreciate craftsmanship, functionality, and thoughtful design.

As a direct-to-consumer brand, creative advertising sits at the center of our growth strategy. We are constantly launching new products and finding innovative ways to tell our story through compelling visual content. We're looking for a Senior Creative Strategist who can help shape the future of the brand and create advertising that drives both engagement and sales.

You will seek inspiration from all available sources: galleries, videos, competitors, magazines, textbooks, customer reviews, social media comments, dreams, and memories and then transform those insights into compelling campaigns that introduce PROOF products to the world.

The creative work you develop will be distributed across Facebook, Instagram, Tik Tok, You Tube, Amazon, Google, Linked In, and national television, supported by multimillion-dollar advertising budgets.

Every concept you create will receive immediate real-world feedback from customers. You will have the rare opportunity to see your ideas move directly from concept to market, and know exactly how they performed.

This role combines creative strategy, content creation, advertising, copywriting, leadership, and execution. You will help establish the creative direction of the company while building advertising that drives measurable business growth.

• You thrive in a high-energy, fast-paced environment.
• You become obsessed with bringing ideas to life.
• You are energized by pushing beyond conventional advertising and design.
• You constantly study advertising, storytelling, design, psychology, and emerging technology.
• You care as much about performance as aesthetics.
• You are always searching for better tools, techniques, and ideas.
• You crave constructive criticism because it makes your work stronger.
• You take ownership of outcomes and hold yourself to a high standard.

• Develop advertising concepts, campaign themes, creative angles, and messaging designed to drive customer acquisition and brand growth.
• Produce creative assets for Meta, Tik Tok, You Tube, Amazon, Google, and other digital channels.
• Write advertising copy, scripts, headlines, product descriptions, and marketing messaging.
• Capture and edit product photography and video content.
• Collaborate with designers, marketers, and leadership to bring concepts from idea to execution.
• Analyze campaign performance and use data to improve future creative decisions.
• Maintain and evolve PROOF's visual brand standards across all customer touchpoints.
• Manage creative production schedules and project priorities.
• Mentor, collaborate with, and provide feedback to other creative team members.
• Help establish creative processes and workflows that improve efficiency, consistency, and output quality.

In your first year, you will:

• Launch advertising campaigns viewed by millions of consumers.
• Help shape the creative direction of one of the fastest-growing brands in our category.
• Develop advertising concepts that directly contribute to revenue growth.
• Build creative systems that increase both output quality and efficiency.
• Become a trusted creative leader within the organization.
• Produce work that competitors study and customers remember.

• Proven experience creating advertising campaigns for Meta platforms (Facebook and Instagram).
• Strong portfolio demonstrating both static and video advertising content.
• Experience developing creative concepts from idea through…