Search Engine Marketing Specialist

Senior SEM Specialist

Paid Acquisition Google & Meta India & US Markets

Location Hyderabad / Remote (India)

Type Full-Time

Markets India and United States

Revisible, a vSplash brand, helps small businesses get found and recommended across Google, local platforms, and AI-driven search. We partner with SMBs across the U.S. and India to improve online visibility, strengthen local presence, and generate customer demand through search and digital marketing.

We are looking for a paid media specialist to own Google Ads and Meta Ads campaigns across two markets. This is an individual contributor role — you build, run, and optimise campaigns yourself.

The focus is lead generation: qualified enquiries from small business owners in India and the US, with separate strategies, budgets, and targets for each market.

• Campaign management
• Build and manage Google Ads campaigns across Search, Performance Max, and Demand Gen.
• Run Meta campaigns across Facebook and Instagram — lead gen, retargeting, and traffic.
• Maintain separate campaign structures, keyword strategies, and bidding logic for India and the US.
• Create and optimize ad copy for India and U.S. audiences.
• Own budget allocation across platforms and markets, shifting spend based on performance data.

• Work with the sales team to define qualified leads and optimise campaigns toward that definition.
• Review lead quality feedback regularly and adjust targeting, messaging, and offers accordingly.
• Identify which segments, keywords, and creatives produce leads that convert and prioritise those signals.

• Own conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager.
• Implement offline conversion imports so platforms optimise on actual sales, not just form submissions.
• Identify and resolve tracking gaps proactively.

• Use automation and AI-assisted workflows to improve reporting, analysis, testing, and optimization efficiency.
• Run structured tests on copy, creative, audiences, landing pages, and bid strategies — document findings and actions taken.
• Manage negative keyword lists and audience exclusions to control wasted spend.
• Produce weekly and monthly reports on spend, leads, and cost-per-lead by market and platform.

• Work with SEO, content, website, and sales teams on integrated acquisition efforts.
• Recommend landing page and conversion improvements based on campaign data.

• 5+ years of hands-on experience managing Google Ads and Meta Ads for lead generation, preferably for digital services, SaaS, agencies, or local businesses.
• Hands-on experience with campaigns in both India and the US.
• Proficient in conversion tracking:
  Google Tag Manager, GA4, Google Ads conversion actions, Meta Pixel, and Meta CAPI.
• Ability to write effective ad copy for India and U.S. audiences.
• Comfortable with CPL analysis and independent spend decisions.

• Familiarity with SEO, Local SEO, AEO, GEO, or Google Business Profile
• Landing page optimisation or CRO background
• Zapier, Make, or Apps Script for workflow automation
• CRM familiarity
• Google Ads certification

Must have Good to have

• Google Ads Manager Optmyzr
• Meta Ads Manager Zapier / Make
• Google Tag Manager Google Sheets + Apps Script
• GA4 Supermetrics / Porter Metrics
• Meta Pixel + CAPI Microsoft Clarity
• Looker Studio

• Full campaign ownership across two markets from day one.
• Direct visibility into sales outcomes — not just pipeline metrics.
• Exposure to India and US market dynamics within a single specialist role.
• Work at the intersection of paid search, local SEO, and AI-driven discovery.
• Growth path into broader performance marketing and digital acquisition roles within vSplash.