Senior Content Strategist

Imagine Everything. Build the Future with Hexion.

At Hexion, we push boundaries, rethink possibilities, and create real impact. We activate science to deliver progress- developing breakthrough solutions that strengthen industries, protect communities, and drive a more sustainable future.

This is where bold thinkers, problem-solvers, and innovators come together to shape what’s next. Whether you're engineering advanced materials, transforming manufacturing technologies, or leading strategic innovation, your ideas and actions leave a lasting mark. We cultivate an inclusive culture of growth, collaboration, and accountability, ensuring every contribution propels us forward.

We don’t follow the status quo- we challenge it, disrupt it, and improve it.
Every role at Hexion is part of something bigger.

We invest in innovation, sustainability, and continuous development- equipping you with the tools, training, and opportunities to excel.
With an unwavering commitment to safety, partnership, belonging, and impact, we empower you to lead change and strengthen industries worldwide.

Your Future Starts Here.

If you’re ready to push limits, reimagine what’s possible, and create the extraordinary, Hexion is where you belong.

Anything is possible when you imagine everything.

Location:

Hybrid, Columbus OH

We are hiring a Senior Content Strategist to lead content strategy and executive communication for Hexion.

This role is responsible for strengthening our growth and brand marketing ensuring the website, content ecosystem, brand messaging, exec comms, and sales content support long-term commercial objectives.

You will work cross-functionally with business leaders, sales teams, and external partners to create high-impact content and maintain a high-performing, insight-driven digital presence.

This is a hands-on, high-visibility role suited for someone who combines strong editorial judgment with digital performance expertise.

This role will require up to 10% travel with 4 trips expected per year. The travel could be global in nature.

• Enterprise Content Strategy: Develop and manage a structured, content roadmap aligned with brand positioning and long-term growth priorities. Ensure company-wide messaging consistency while enabling vertical-specific differentiation.
• Growth-Oriented Content Creation: Partner with business units and sales to translate commercial priorities into compelling content across formats, including website pages, event materials, sales decks, brochures, and case studies.
• Brand Focused Thought Leadership Development: Build unique and engaging authority-building assets that strengthen Hexion’s credibility and support downstream demand generation efforts.
• Website Ownership & Governance: Own the content on Hexion’s website and overall performance in collaboration with the wider marketing team. Manage publishing workflows, UX coordination, content audits, and ongoing optimization.
• SEO, AEO, & Organic Performance: Lead SEO/ AEO strategy across the website, including keyword planning, on-page optimization, and content structuring to improve organic visibility and search rankings.
• Web Analytics & Insight Generation: Monitor website performance using GA4 and related tools. Develop dashboards and insights that inform content strategy, user experience improvements, and digital investment decisions.
• Brand Stewardship & Digital Governance: Uphold Hexion’s overall brand standards across digital channels. Establish content guidelines, tone-of-voice frameworks, and digital governance processes.
• Exec Communication: Support our CEO with external communication, including creating personalized social content, though leadership content, and event and conference content.

• 8-12 years of experience in B2B content marketing, digital strategy, or website management
• Strong experience developing and leading enterprise-level content strategies across multiple business units
• Experience with building a personal brand for C-suite leaders and supporting exec comms.
• Experience with using AI tool and building custom agents like Tone of Voice Agent, to accelerate work and automate manual…