Marketing Specialist

The Marketing Specialist will support MBSI WAV marketing efforts through coordination of department’s activities. The Marketing Specialist will be responsible for maintaining a unified branding standard among all platforms, acting as the company's target audience event master and social media, co-op and MDF expert, working closely with our manufacturers to maximize our marketing budget, and maintaining our inventory of promotional items.

This position will focus on coordinating and assisting in the planning and execution of all marketing programs to support sales objectives, strengthen brand loyalty, and attract new customers.

• Coordinates and plans all facets of MBSI WAV events and trade shows including communications, mailing lists, schedules, promotions, logistics and execution
• Responsible for tradeshow planning by working with sales and operations teams during the planning phase of trade shows
• Ensures required items are ordered for trade shows, i.e. lead retrieval, electrical, rentals, advanced warehousing and material handling, etc.
• Works with external agencies and vendors to execute marketing progress.
• Works closely with sales, product management and company leadership to build cohesive brand strategies and coordinate marketing efforts across all digital and print channels
• Architect incentive programs for customer retention, social media viewership and gamification rewards
• Authors, executes, analyzes, and reports results of customer satisfaction surveys
• Evaluates competitor marketing efforts and digital content to help identify new marketing opportunities
• Maintains MBSI WAV’s inventory of promotional items (aka: swag)
• Communicates to product management and sales teams for timely start date and expirations for promotions
• Responsible for internal communication to sales, sales leadership ensuring the group understands the promotions, rules of engagement and what target audiences they apply to
• Communicates with manufacturers to understand promotions
• Responsible for providing sales lists of customers that have purchased like items that would be ideal for the promotions
• Regularly analyzes database for data cleanliness and targeted marketing efforts
• Maintains marketing campaigns in Netsuite and ensures leads are marked properly for sales
• Ensures timely lead entry into Netsuite, including list import after marketing activities
• Works closely with sales leadership to assign leads from marketing activities
• Responsible for all marketing campaign naming conventions
• Draft press releases via social media, e-blasts and email signature campaigns for new manufacturer partnerships, new warehouse launches, programs, promotions… etc.
• Responsible for day-to-day website review, assuring web sites are relevant and up to date – notifying if not
• Creates and updates social media postings and replies to comments, inquiries and complaints in a helpful and timely manner
• Supports presenters during virtual events by verifying attendance, managing the call, tracking the chat logs and assistance with presentation slide builds.
• Maintains virtual event registration reporting pre- and post-event and communicates with sales and/or technical teams
• Owns all co-op and MDF manufacturer initiatives by becoming an expert on guidelines, submitting pre-approvals, proof of performance, and all other necessary documentation, including maintaining MDF receivable

• Balance, execute and prioritize routine and analytical tasks
• Self-motivated, detail oriented, creative, with a "can-do" attitude
• Perform other duties as assigned

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the…