Engagement Strategist Job Columbus area,Ohio USA,Marketing / Advertising / PR

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

Rx Savings Solutions (RxSS), part of Cover My Meds , helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care. With access to more than 19M lives across both Medicare and Commercial plans, our platform helps patients navigate their benefit, identifies savings opportunities and connects patients to more affordable medication options. Starting with the patient, RxSS makes the medication journey more understandable so that prescriptions are accessible and affordable.

The Engagement Strategist sits in our Product organization and is a true blend of product strategy and engagement marketing, focused on ensuring the member perspective is incorporated throughout the product lifecycle at Rx Savings Solutions. The Engagement Strategist partners closely with Product Managers and cross-functional teams to develop customer journeys and multi-channel outreach strategies across email, SMS, web, mobile, and direct mail that increase awareness, adoption, and meaningful behavior change.

The ideal candidate is a curious, big-picture thinker who understands marketing and communications but wants to work more deeply within product, using member insights and engagement data to shape solutions, test and optimize experiences, and turn ambiguous concepts into actionable plans.

Key Responsibilities:

Design and manage end-to-end member engagement strategies across the healthcare journey, including awareness, prescription savings, care navigation, medication adherence, and condition management
Partner with Product Managers during product discovery and planning to define engagement strategies, customer journeys, and adoption approaches before development begins
Develop customer journey maps, channel strategies, campaign architectures, and activation plans that support product adoption and member engagement goals
Build, launch, test, and optimize multi-channel engagement campaigns across email, SMS, web, mobile, and direct mail channels
Analyze campaign, adoption, and engagement metrics to identify opportunities for improvement and recommend data-driven enhancements
Collaborate with Analytics teams to develop reporting and measurement frameworks that provide actionable insights into member behavior and engagement performance
Partner with Product, Engineering, Operations, Client Success, and Commercial teams to ensure engagement strategies are effectively implemented and optimized
Present engagement strategies, journey designs, and performance insights to internal stakeholders and external clients
Identify opportunities to improve member experiences, increase adoption, and support business objectives through new engagement programs and initiatives
Manage relationships with external vendors and partners supporting engagement initiatives and campaigns

Basic Requirements:

Bachelor's degree or equivalent professional experience, and typically requires 4+ years of experience in engagement strategy, customer experience, lifecycle marketing, product marketing, healthcare communications, or a related field
2+ years of experience developing and optimizing multi-channel engagement programs utilizing at least three communication channels (e.g., email, SMS, web, mobile applications, or direct mail)
2+ years of experience analyzing engagement, campaign, adoption, or customer behavior metrics and applying findings to improve outcomes
2+ years of experience partnering with Product Management, Technology, Analytics, or Operations teams in a cross-functional environment
Experience managing multiple concurrent projects with competing priorities and deadlines
Experience presenting recommendations, strategies, and results to stakeholders at multiple organizational levels
Proficiency with Microsoft Excel, PowerPoint, and Word in a professional environment
Experience using customer relationship management (CRM), marketing automation, or…