E-commerce & Growth Marketing Specialist

E-commerce & Growth Marketing Specialist
Wholesale

Monday-Friday, 8:00am-5:00pm

• Full benefits include a strong 401k match, PTO, and other various other incentives

• Identify, develop, and execute initiatives to grow qualified traffic, acquisition, engagement and conversion
• Optimize digital marketing initiatives across paid search, paid social, SEO, email/SMS, organic channels
• Analyze ecommerce, customer, and sales data to identify trends and performance gaps
• Test hypotheses to improve campaigns, website performance, conversion, and customer experience
• Translate performance data into action; measure results and continuously refine strategies
• Proactively bring forward new ideas, technologies, channels, and approaches to drive measurable growth

• Own the day-to-day quality and performance of the e-commerce website, including products, categories, landing pages, merchandising, promotions, and content
• Maintain accurate and engaging product information, images, descriptions, specifications, pricing, and supporting content
• Identify and implement improvements to site navigation, product discovery, on-page SEO, conversion, and customer experience
• Audit product content, maintaining high standards for accuracy, quality, and brand consistency
• Troubleshoot website functionality and coordinate with internal teams and outside developers to test and implement improvements

• Plan and execute integrated campaigns across email, web, paid media, social, and other digital channels
• Develop campaign messaging, landing pages, promotional content, and supporting digital assets
• Manage campaigns, projects, deliverables, and deadlines from concept through launch and measurement
• Coordinate creative assets, product information, and content needed to support the website
• Coordinate data across ERP, ecommerce, and CRM platforms, ensuring accuracy and consistency
• Conduct regular quality checks of product data, pricing, images, descriptions, and website content
• Partner with purchasing, product management, sales, customer support, and other teams to execute ecommerce and marketing initiatives
• Work with developers, agencies, and technology partners to define requirements, troubleshoot issues, test solutions, and implement improvements
• Identify opportunities to improve processes, systems, and workflows for greater accuracy, efficiency, and scalability

• Bachelor’s degree in marketing, business, ecommerce, communications, or equivalent experience
• 5+ years of relevant experience in ecommerce, digital marketing, growth marketing, or a related role
• Hands-on experience with Google Ads, Meta Ads, Google Analytics, and other digital marketing platforms
• Experience driving customer acquisition across paid search, paid social, SEO, email, or other channels
• Strong analytical skills with the ability to turn marketing, customer, and sales data into action
• Demonstrated ability to identify opportunities and own initiatives from strategy through execution, measurement, and optimization
• Strong project management, organization, attention to detail, and follow-through
• Ability to manage multiple priorities, work independently, and collaborate effectively across teams
• Strong written and verbal communication skills
• Willingness to balance growth initiatives with recurring ecommerce responsibilities

• Experience with CRM, marketing automation, email, and customer segmentation platforms such as Salesforce and Pardot/Marketing Cloud Account Engagement
• Experience with ecommerce platforms, CMS tools, ERP systems such as Prophet 21 (P21), and structured product data
• Working knowledge of conversion optimization, testing, lifecycle marketing, and SEO
• Experience using AI tools to improve analysis, marketing effectiveness, content, or workflow efficiency
• Experience working with developers, agencies, and technology partners
• Experience in industrial, manufacturing, distribution, or B2B product-focused environments

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