Marketing and Communications Specialist

Job Details

Job Location:

Columbus, OH 43215

Position Type:
Full Time

Marketing & Communications Specialist

Reports to:

VP of Communications

Woda Cooper Companies, Inc. and its affiliates specialize in the development, design, construction, and management of high-quality affordable multi-family communities, senior communities, and single-family homes. The company was founded in 1990 and now has operations in 19 states and a portfolio of 375 communities and 19,000 units operating or under construction. Green building is standard with certifications including Passive House, Zero Energy Ready Homes, LEED, Enterprise Green, Earth Craft, and ENERGY STAR.

Woda Cooper Companies has offices in Georgia, Indiana, Kentucky, Maryland, Michigan, Ohio, and Virginia. Affordable Housing Finance magazine ranked Woda Cooper Companies 7th in nation among developers and 17th among owners.

You’re a problem solver and a do-er. You like knowing what your projects are and figuring out the best way to get them done. You want a position where you’ll spend time across the communications spectrum—working on marketing and advertising projects, supporting public relations initiatives, and assisting with internal communications & training. You get bored easily and want a job in which no week will ever be the same as the week before.

• The marketing & communications specialist is a new position created to support corporate communications and property marketing. You’ll have a combination of ongoing tasks and new projects & initiatives.
• You’ll assist the marketing department in creating and editing videos, creating new graphic templates, assisting in running Google & Meta ads, building automations, and other tasks to help support corporate communications and to ensure that community occupancy remains high.
• You’ll assist the PR Department planning and managing company events such as groundbreakings and grand openings, help plan and write social media and mass email campaigns, update the company website, and captain online reputation management.
• You’ll assist the VP of Communications on projects ranging from beta tests of new marketing channels to AI & automation projects.

Reports to:

VP of Communications

• Support regional marketing leads.
• Place digital ads on relevant platforms, including Google AdSense, Meta for Business, Tik Tok for Business, etc.
• Create marketing collateral including banner ads, copy, physical print material, etc., utilizing Adobe Creative Cloud or Canva.
• Writing and proofreading.
• Edit video using Adobe Premiere Pro or Canva.
• Lead projects as assigned.
• Assist with social media & mass email strategy.
• Identify digital trends and insights to optimize spend and outcomes.
• Assist in management of company and property SEO.
• Assist in online reputation management (currently Birdeye platform).
• Edit photos or videos as directed.
• Complete assigned training to increase skillset.
• Update company website (currently Word Press).
• Support company events.
• Crosstrain with PR team.

• Marketing & advertising.
• Communications & public relations.
• Current social media and digital platforms.
• Design & content creation.
• Basic video editing using Adobe Premiere Pro or Canva.
• Basic graphic design using Adobe InDesign/Photoshop or Canva.

This position currently has no supervisory responsibilities.

This job primarily operates in a professional office environment. This role routinely uses standard office equipment. Occasionally, this job requires travel to remote properties, assisting at company events that require physical exertion. Nights or weekends may occasionally be required with notice.

The physical demands described here are…