Marketing Lead

About Ops Level

Ops Level is the agentic delivery engine designed to help dev teams build, ship, and maintain software better than ever. The way software gets developed and delivered is changing rapidly, and Ops Level provides the context and guardrails that your human & agent developers both need to navigate their world. Entire engineering teams at great companies like Okta, Keller Williams, Nerdwallet, and Zapier run on Ops Level.

We’’re a fully-remote team of team members across North America. Ops Levelers live our company values on a daily basis and when we’re not heads-down on a project or collaborating in real-time over Zoom, we’re competing in trivia over lunch or sharing the latest fur baby photo in #pets-to-make-you-live-longer.

Our culture and values are very important and ground us in how we interact as one team:

Growth Mindset - Get comfortable with being uncomfortable

Focus & Efficiency - Keep the main thing the main thing, and get it done

Empathy - Think of others; think of your users

Intellectual Honesty - The best solution is more important than anyone's ego

Simplicity - Don’t overthink it

We’’re looking for an ambitious marketer with start up experience — someone who’s seen the pieces of a marketing function up close and is ready to run one solo.

This is a real growth opportunity. The person in this seat will start by owning content, campaigns, and demand gen day-to-day — but as they prove they can run the function, there’s a clear path to taking on full ownership of marketing at Ops Level and partnering directly with the executive team on strategy.

We’’re looking for someone who is both creative and analytical: someone with a sharp sense in brand and design, who’s just as comfortable in the numbers — understanding the funnel, what’s converting, and why.

• Own our messaging: what Ops Level does, who it’s for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch.

• Take each release to market. Launch plan, release notes, customer comms, and work with Product on the content around it.

• Own competitive positioning and the material sales needs to use it: comparisons, objection handling, and pitch content.

• Work closely with Sales and Customer Success to understand what they’re seeing in the market, and turn that into sharper positioning, content, and product feedback.

• Plan and run multi-channel campaigns across paid ads, email, social, webinars, and events.

• Own the funnel. Know how prospects move from first touch to conversion, where they drop off, and what to fix.

• Own our marketing stack and how leads flow through it:
  Hub Spot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition and handoff to sales.

• Run experiments using our experimentation framework. Make a hypothesis, set goals, run the test, read the result, change course based on what it says. Iterate weekly.

• Work with sales and leadership on demand gen strategy, and report on performance in terms the rest of the company can act on.

• Own Ops Level’s brand voice and keep it consistent across the website, social, and content.

• Run our social presence and content calendar. Plan it, write it, publish it.

• Build out content that supports the buyer’s journey: blog posts, case studies, one-pagers, and campaign copy.

• Own how we show up in search: traditional SEO plus visibility in AI answers (AEO). Write and structure content that ranks, and that gets cited when a buyer asks ChatGPT or Claude about our category.

• Keep the website and landing pages current with our messaging and built to convert.

We’re less focused on years of experience and more on drive and proficiency. What matters is…