Social Media Specialist

Summary

The Social Media Specialist is a key member of the Marketing Department who develops, creates, and executes the social media content and various marketing initiatives of the company’s numerous brands. Exceptional communication skills both face-to-face and in writing are essential, as this individual interacts with all departments within the company and numerous external customers. This position will support social media needs for Crawford Hoying, North Market Bridge Park, signature events and lifestyle brands under the company’s portfolio, and property accounts.

Summary

The Social Media Specialist is a key member of the Marketing Department who develops, creates, and executes the social media content and various marketing initiatives of the company’s numerous brands. Exceptional communication skills both face-to-face and in writing are essential, as this individual interacts with all departments within the company and numerous external customers. This position will support social media needs for Crawford Hoying, North Market Bridge Park, signature events and lifestyle brands under the company’s portfolio, and property accounts.

NOTE:

If moved forward in the interview process, candidates will be asked to complete an assignment to showcase social media skillsets.



Job Responsibilities (responsibilities may include but are not limited to the following)

• Support the Marketing Department in developing strategy and implementing short-term and long-term social media marketing content and campaigns on Instagram, Facebook, Linked In, and other digital channels, as needed
• Create and publish content on all social media platforms across the company’s portfolio
• Effectively copywrite and ensure a consistent brand voice across all social media and digital channels under the Crawford Hoying brand portfolio; not limited to only social media
• Capture and curate real-time social media content during events, including taking photos and videos, creating reels and live stories, and engaging with followers
• Own social media content process and collateral, monthly workflow, asset compilation, Social Media Playbook training programs, content calendars, etc.
• Manage online reputation engagement and responses on platforms such as Sprout Socials; actively stay on top of community engagement and management through commenting, tagging, and resharing
• Measure the success of each social media campaign by capturing data and tracking metrics; refine future campaigns and report on current standing as needed
• Stay informed of current social and digital marketing best practices and technology
• Build relationships with industry influencers to create a strong support network
• Interact and coordinate with partners and vendors on behalf of the department and company
• Assist with email campaigns, as needed
• Perform other marketing duties as assigned; although this position owns much of social, this individual will be expected to assist in other marketing initiatives as well

• The 7 Core Values that Crawford Hoying has established to maintain its desired culture
• Communication response time and professionalism
• Ownership and accountability
• Face-forward interaction and engagement with internal and external customers
• Creative, out-of-the-box thinking in regards to buildout of brand awareness and engagement
• Willingness to take on projects and learn a variety of concepts, practices and procedures

• 2-3 years of experience utilizing social media in a professional setting
• Bachelor’s degree in marketing, communications or a related field
• Proficiency in Google Suite and Microsoft Office products, including Excel, Word and…