Manager of Financial Center Go-To-Market & Communications

## Manager of Financial Center Go-To-Market & Communications Apply locations:
Columbus, OHtime type:
Full time posted on:
Posted Yesterday job requisition :
R-102022OH0713 NW Bancshares HQ
** Job Description
** Bring strategy to life where it matters most. As the Financial Center Go-To-Market & Communications Manager, you will drive how Northwest Bank shows up in our branches translating big ideas into clear, simple, and actionable experiences for our teams and customers. This role is central to delivering consistent, high-impact execution across the network while keeping the field informed, engaged, and ready to win.

** Essential Functions*
* • Go-To-Market Execution   Translate strategic initiatives into actionable, branch-level execution plans   Own the "surround sound" approach for all Financial Center launches and campaigns   Develop rollout tools including quick guides and sales scripts   Ensure strong adoption of new delivery models, tools, and customer engagement routines  
• Field Alignment and Communication   Own Financial Center communications and serve as a liaison between field teams and corporate partners including Marketing, Internal Communications, and Operations   Create clear, consistent, and on-brand branch communications that drive activation and engagement   Establish and manage a weekly branch newsletter and communication forum   Maintain a master Financial Center calendar to align priorities and timing  
• Field Insights and Continuous Improvement   Monitor field awareness, activation, and feedback to improve execution   Champion communication simplification by reducing noise, overlap, and complexity across initiatives   Create feedback loops to continuously refine the field experience  
• Capacity and Operational Readiness   Build and manage a capacity planning model for Financial Centers   Ensure appropriate legal, risk, and compliance review of materials and initiatives   Drive operational readiness for all launches  
• Enablement and Integration   Partner with Northwest Academy to integrate new initiatives into onboarding and training   Ensure consistent reinforcement of tools, messaging, and behaviors     
** Additional Essential Functions*
* • Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations  
• Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency  
• Work as part of a team  
• Work with on-site equipment     
** QUALIFICATIONS
* * To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

** Education
* * High School Diploma
Bachelor's Degree    Business, Marketing, Communications, or related                  
** Work Experience
** 5 - 6 years    Retail banking, communications, go-to-market strategy, or field enablement               2 - 3 years    Experience partnering cross-functionally with marketing, retail, and/or communication teams                  
** Additional Knowledge,

Skills and Abilities

*
* • Demonstrated experience translating strategy into frontline execution and measurable results      
• Strong ability to simplify complex initiatives into clear, actionable guidance      
• Excellent written and verbal communication skills with an ability to influence at all levels      
• Experience building field communications, playbooks, or rollout materials    
• Proven ability to manage multiple priorities and drive execution in a fast-paced environment   
• Analytical mindset…