Senior - Campaign Measurement & Optimization

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The Senior - Campaign Measurement & Optimization is responsible for delivering actionable insights that drive performance improvements in marketing campaigns. They will be evaluated on their ability to autonomously lead projects, mentor team members, and enhance our understanding of customer behavior and profitability metrics.

• Successfully design and implement marketing campaign strategies that demonstrate measurable improvements in customer engagement and campaign ROI.
  
  - (30%)
• Establish and maintain strong relationships with Brand Partners, measured by partner satisfaction and collaboration effectiveness.
  
  - (30%)
• Efficiently manage project requirements and timelines to ensure on-time delivery of marketing initiatives.
  
  - (20%)
• Extract and analyze data to provide recommendations that positively influence business decisions, with a focus on quantifiable outcomes.
  
  - (20%)

• Bachelor’s Degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, or Business. or related field of study or equivalent, relevant work experience
• 5-8 years of experience in marketing performance analysis is essential, with a proven record of accomplishment of driving decisions through data insights.
• 5-8 years of experience in Data Mining Tools (SQL, SAS), APT (Applied Predictive Technologies) Test & Learn, and Customer Behavioral Research is necessary.

• Master’s Degree in relevant field of study.
• Experience with marketing campaign analytics in the banking, financial services, or card services industry.
• Experience developing and executing marketing measurement and testing strategies.
• Familiarity with Databricks APT (Mastercard Test & Learn) or similar marketing measurement and experimentation platforms.

• Data Mining
• Finance
• Marketing Analytics
• Microsoft Office
• SAS
• Statistics
• Structured Query Language (SQL)

Senior Manager and above

0

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

• Ability to travel up to 10% annually

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

$90,400.00 - $

California: $ - $ Colorado: $90,400.00 - $ New York: $99,400.00 - $ Washington: $99,400.00 - $ Maryland: $99,400.00 - $ Washington DC: $ - $ Illinois: $90,400.00 - $ New Jersey: $ - $ Vermont: $90,400.00 - $ Ohio: $90,400.00 - $ Maine: $90,400.00 - $ Connecticut: $99,400.00 - $ Virginia: $90,400.00 - $

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

You must be work authorized in the United States on a full time…