VP, Digital Demand & Web Strategy

About Energy Exemplar

In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation.

Our impact is global and is being recognized across the industry. Some of our recent accolades include:

• SaaS Company of the Year (2025) – Global Business Tech Awards.

• Environmental Impact Award (2025) – E+E Leaders Awards.

• IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners

• Finalist:
  Platts Global Energy Awards (2024) – Grid Edge category

• Finalist:
  Reuters Global Energy Transition Awards (2024) – Technologies of Change

• Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.

Energy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move.

We’re a global team that values ownership, integrity, and innovation. You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.

Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words. They show up in how we collaborate, how we solve, and how we grow together.

The VP of Digital Demand & Web Strategy owns Energy Exemplar’s global digital presence and performance - the website, channels, platforms, and experiences that generate awareness, capture buyer intent, and convert prospects into pipeline at scale.

As AI changes how enterprise buyers discover, research, and evaluate software, this role will ensure Energy Exemplar is found, trusted, and engaged with across both traditional and AI-powered digital channels before a sales conversation begins.

This role owns our website strategy, SEO/AEO, paid media, social media, digital campaign execution, and digital marketing technology. Working closely with Revenue Marketing and Marketing Operations, the VP will ensure every digital investment is measurable and connected to pipeline and revenue.

• Own  as a critical global demand generation channel, continuously improving traffic, engagement, conversion, and pipeline contribution.

• Develop and execute Energy Exemplar’s global digital strategy across web, organic search, paid media, social media, and digital experiences.

• Create a repeatable, digital marketing playbook for integrating acquired companies into Energy Exemplar’s broader digital strategy.

• Own and evolve our global SEO strategy across technical SEO, on-page optimisation, content, and authority building to increase visibility with priority buyers.

• Build Energy Exemplar’s Answer Engine Optimisation (AEO) strategy, ensuring our content and digital presence are discoverable across AI assistants, LLMs, and emerging search experiences.

• Monitor changing digital discovery and buyer behaviour, adapting our strategy as AI continues to reshape how enterprise software is researched and evaluated.

• Own global paid media strategy across paid search, paid social, programmatic, and content syndication, with clear…