Content Marketing Manager

Higher Logic exists to connect people, knowledge, and ideas to improve lives and organizations. Through our community solutions, we empower growth-stage businesses and associations to build a more engaged and meaningful relationship with their customers and members. Higher Logic serves more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 42 countries worldwide.

Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #All Together to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day.

Higher Logic is looking for a Content Marketing Manager to help us create useful, engaging content for two core audiences: associations and B2B companies.

Reporting to the Senior Content Marketing Manager, this person will contribute ideas to Higher Logic’s broader content strategy and independently manage content projects from concept through publication and promotion. The role is highly hands-on and includes writing and editing blog posts,ebooks, guides,webinarcontent, website copy, and organic social media content.

This person will also help manage Higher Logic’s social media presence. Social media experience is highly preferred, but this is not solely a social media position.

The right candidate will be an adaptable writer and thoughtful marketer who enjoys working across formats,helping brands tell compelling stories, and turning business priorities into clear, valuable content.

Higher Logic is a high-trust, collaborative organization. Some projects will begin with an established brief or campaign direction, while others will give this person the opportunity to recommend an approach and shape the work themselves. We are looking for someone who can become comfortable with our audiences, products, and voice and then confidently move projects forward without extensive day-to-day direction.

• Create blog posts,ebooks, guides,webinarcontent, website copy, organic social content, and occasional email or campaign copy.
• Contribute ideas to the broader editorial calendar byidentifyingaudience needs, industry developments, andtimelycontent opportunities.
• Manage assigned content projects frominitialconcept through research, drafting, stakeholder review, revision, publication, and promotion.
• Help manage Higher Logic’s organic social media channels, including content planning, writing, scheduling, publishing, engagement, and performance reporting.
• Create social media carousels, short-form videos, and other visual content using establisheddesigntemplates.
• Interview and collaborate with subject matter experts to translate complex ideas, product information, research, and industry trends into clear and useful content.
• Adapt messaging for different audiences, formats, and channels whilemaintaininga consistent Higher Logic brand voice.
• Apply SEO and digital discoverability best practicestocontent planning and production.
• Manage freelance writers and other external content partners when projects are outsourced, including developing briefs, providing feedback, andmaintainingdeadlines and quality standards.
• Review content and social performance toidentifylessons and opportunities for improvement.
• Collaborate closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other partners across Higher Logic.
• Conduct all business in accordance with Higher Logic…