Marketing Team Leader

Location:

Mexico City, Mexico

Department:
Marketing

Hanwha Vision is looking for a strategic and results-driven Marketing Team Leader to lead our marketing strategy and execution across Mexico and Latin America.

This role will be responsible for strengthening our brand positioning, accelerating demand generation, expanding channel engagement, and supporting business growth throughout the region. The ideal candidate combines strong B2B marketing experience, regional leadership capabilities, and a solid understanding of technology products and solutions.

The Marketing Team Leader will collaborate closely with Sales, Product Marketing, Solution Engineering, Operations, executive leadership, and Headquarters to ensure regional initiatives are aligned with commercial priorities and revenue objectives.

• Develop and execute marketing strategies aligned with business objectives across Mexico and Latin America.
• Build and manage annual marketing plans, budgets, KPIs, and performance metrics.
• Lead initiatives focused on brand positioning, market penetration, customer engagement, and business growth.
• Identify market opportunities, industry trends, competitive dynamics, and regional growth strategies.
• Provide market insights and strategic recommendations to executive leadership.

• Develop integrated B2B marketing campaigns that generate qualified leads and contribute to pipeline growth.
• Design marketing programs that support distributors, channel partners, STEP partners, and system integrators.
• Lead co-marketing initiatives, roadshows, webinars, partner activities, and industry events.
• Support commercial teams with programs and content that help accelerate sales opportunities.
• Measure campaign performance and optimize marketing investment through data-driven decision-making.

• Lead, develop, and mentor the regional marketing team.
• Coordinate marketing activities across multiple Latin American countries.
• Establish clear priorities, responsibilities, and performance expectations.
• Promote a high-performance culture based on accountability, collaboration, innovation, and continuous improvement.
• Ensure consistency in messaging, branding, and execution throughout the region.

• Monitor customer needs, market trends, competitive activity, and industry developments.
• Analyze campaign results and market data to improve marketing effectiveness and customer engagement.
• Support initiatives that strengthen Hanwha Vision’s position within the electronic security and technology industries.
• Translate market intelligence into actionable recommendations for regional leadership and commercial teams.

• Partner with Sales, Product Marketing, Solution Engineering, and Operations to align marketing initiatives with business priorities.
• Support product launches, partner programs, customer activities, and regional events.
• Coordinate with Headquarters to adapt global strategies, messaging, and materials to regional market needs.
• Build effective relationships with internal stakeholders, customers, distributors, integrators, and technology partners.

• Bachelor’s degree in Marketing, Business Administration, Engineering, Communications, or a related field.
• At least eight years of progressive experience in B2B marketing.
• At least three years of experience leading teams and regional marketing initiatives.
• Proven experience developing and executing marketing strategies across multiple countries.
• Experience supporting sales organizations through demand generation and channel marketing programs.
• Experie…