SEO Content Specialist

Dealership: L0021 LAD Advertising Lithia & Driveway | SEO Content Specialist At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and Green Cars.

We've built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential. Are you a creative and detail-oriented professional with a passion for the automotive and electric vehicle (EV) industries? We are seeking an SEO Content Specialist to craft engaging, informative, and SEO-optimized content for , , and dealership websites nationwide.

From writing educational content and marketing copy to franchise application materials, your work will captivate audiences and drive organic traffic. This is a unique opportunity to collaborate across teams, lead innovative projects, and establish yourself as a key player in a fast-paced, dynamic industry.

Location:

Remote Compensation Range: $50,000-$75,000, with a typical starting range of $50,000-$65,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

• Website Optimization:
  Develop and optimize websites for both mobile and desktop.
• SEO Strategy:
  Identify common search trends using industry tools and create content to boost organic visibility.
• Content Creation:
  Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
• Competitive Analysis:
  Monitor competitor activities and search trends to gain insights and propose innovative strategies.
• Team
  
  Collaboration:
  
  Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
• Content Audits:
  Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
• Industry Awareness:
  Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
• Mentorship:
  Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
• Campaign Execution:
  Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

• 2-5 years of professional SEO experience, with agency experience preferred
• Strong attention to detail with a consistent focus on delivering high-quality work
• Proficient in front-end technologies including HTML, CSS, and Java Script
• Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver
• Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)
• Experience using AI-powered SEO tools strongly preferred
• Ability to design, edit, and optimize images for web performance
• Excellent written and verbal communication skills
• Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment
• Leadership experience mentoring teammates and presenting in team or stakeholder meetings

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

For a more detailed view, visit: https://to

High School graduate or equivalent, 18 years or older required.

We are a drug free workplace.

We…