Sr. Director - Offline Marketing

At Leaf Home, we are powered by people on a single mission to make home ownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and Vet Connect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

• We Win – Being driven every day to win is who we are
• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love
• Support – Inclusion, sustainability, and reliability surround everything we do
• Personal Growth – Dedicated to providing resources and encouragement for employee growth
• Mobility – Locations throughout the U.S. and Canada, with continued expansion

The Senior Director, Offline Advertising leads Leaf Home's offline customer acquisition strategy and performance across television, audio, direct mail, print, OOH and emerging channels. This role is accountable for media investment, incremental customer and revenue growth, acquisition efficiency, measurement strategy, and the development of a high-performing team.

• Develop and lead enterprise offline media strategy, investment portfolios, and budget allocation across Linear TV, Connected TV, radio, podcasts, direct mail, print, billboards, and emerging channels, aligning investments with business priorities and market opportunities.
• Own channel performance and business outcomes by setting growth targets, measuring incremental customer and revenue impact, and optimizing investments to maximize acquisition efficiency and ROI.
• Drive testing and optimization initiatives by balancing established acquisition channels with new audiences, partnerships, media opportunities, and emerging technologies to generate scalable consumer demand.
• Partner with Data Science and Analytics teams to enhance attribution models, media mix modeling, incrementality testing, geo testing, and creative performance measurement to inform investment decisions.
• Build, lead, and develop high-performing growth marketing teams through clear goal setting, capability development, performance management, and hands‑on leadership of key growth initiatives.
• Collaborate with senior leadership and cross‑functional teams including Creative, Finance, Product Marketing, Sales, Contact Center, and Operations to translate media insights into strategic business recommendations and support organizational growth objectives.

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 12 years of experience in performance marketing, growth marketing, or offline customer acquisition, including leadership responsibility for teams and significant media investment.
• Four additional years of directly related experience may be considered in lieu of the required bachelor's degree.
• Deep expertise across multiple offline acquisition channels, such as TV/CTV, radio/audio, podcasts, direct mail, OOH, and print.
• Demonstrated success managing large media budgets and improving incremental growth, return, and acquisition efficiency.
• Advanced knowledge of attribution, media mix modeling, incrementality testing, experimentation, and performance measurement.
• Experience leading cross‑functional, long-term strategic…