Director of Sales

Company Overview

Bath & Cabinet Experts is a $50M+ platform focused on multi‑market sales. Founded in 2019, the company has grown to $51M in revenue by 2025, operating across 10 markets and 8 locations. In 2025, we expanded our platform with the launch of Cabinet Experts, adding a cabinet refacing vertical and creating significant new growth opportunities across the sales organization.

As an executive‑level Director of Sales, you will own the architecture, execution, and scaling of our multi‑market in‑home sales organization through its next phase of growth.

End‑to‑end ownership of field sales performance, leadership execution, and scalability across all markets. A true leader‑of‑leaders role with direct impact on revenue, margins, and growth.

• Own and execute the company’s in‑home sales strategy across all markets
• Drive consistent execution of our consultative, one‑call‑close sales model
• Set standards for pricing discipline, close rates, revenue per lead, and average order value
• Partner with executive leadership on growth planning, new market readiness, and capacity planning

• Directly lead Sales Managers and the Sales Training Manager across all markets
• Set clear performance expectations, coaching rhythms, and leadership development standards
• Build a culture of accountability, consistency, and continuous improvement

• Analyze KPIs and behavioral metrics to identify performance gaps and opportunities
• Ensure strong CRM adoption, sales technology usage, and data integrity
• Maintain oversight of close rates, revenue per lead, average order value, and rep productivity

• Partner with Marketing on lead flow forecasting and field readiness
• Align with Operations on capacity planning and customer experience execution
• Collaborate with HR, Recruiting, and L&D on sales talent strategy, onboarding, and development

• Proven multi‑market sales leadership experience, with full revenue accountability and direct leadership of sales managers
• Demonstrated success scaling in‑home, consultative, or home improvement sales organizations
• Ability to build, coach, and hold accountable a high‑performing management layer
• Strong command of sales analytics, forecasting, and KPI‑driven performance management
• Comfort owning outcomes in a fast‑growth, entrepreneurial environment
• Leadership mindset grounded in coaching, accountability, and long‑term team development

• A scalable in‑home sales platform with consistent, high‑quality inbound demand
• Executive alignment and operational backing that support performance at scale
• Clear leadership expectations paired with autonomy and ownership
• A culture built on accountability, development, and disciplined execution
• Results matter — and how those results are achieved matters just as much

• Consistent, high‑quality inbound lead flow driven by our exclusive Jacuzzi Bath Remodel partnership
• A scaled sales organization with marketing, operational capacity, and executive alignment in place
• Highly competitive executive compensation with meaningful performance‑based upside tied to sales results
• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) with company match to support long‑term financial planning
• Leadership support, training resources, and the opportunity to drive impact inside a growing, multi‑product platform

• Has successfully scaled multi‑market, in‑home sales teams
• Enjoys building leaders, systems, and standards — not just managing top reps
• Thrives in accountable, data‑driven environments
• Wants real ownership, executive partnership, and the opportunity to leave a leadership legacy

‑Home Sales, Home Improvement Sales, Multi‑Market Sales, Multi‑Location Sales, Consultative Sales, One‑Call Close Sales, Direct‑to‑Consumer Sales, Home Remodeling Sales, Bathroom Remodeling Sales, Cabinet Refacing Sales, Sales Leadership, Sales Management, Sales Manager Leadership, Executive Sales Role, Revenue Growth, Sales Forecasting, CRM Sales Management, KPI‑Driven Sales, Sales Performance Management, Lead Generation, Inbound Sales, Field Sales, Construction Sales, Residential Sales.