Dental Sales Representative

Company: ROE Dental Laboratory

Position: Territory Sales Representative

Location: Columbus, OH

Status: Full-time, Salary + Commission

ROE Dental Laboratory has been a trusted provider of high-quality dental laboratory services since the 1920s, partnering with healthcare professionals nationwide. We are seeking a driven, relationship-focused Territory Sales Representative to expand our presence throughout the Columbus Ohio market. This role is ideal for a motivated B2B sales professional who thrives on building relationships, developing new business, and managing a territory with long-term growth potential.

• Develop and maintain strong relationships with dental offices to drive growth, loyalty, and long-term partnerships
• Prospect, identify, and close new business opportunities within the assigned territory
• Allocate approximately 60% of time to new business development and 40% to existing account management
• Conduct in-person visits, presentations, and product/service demonstrations for dental teams
• Educate doctors and staff on ROE’s products, workflows, and value proposition
• Act as the primary point of contact for client needs, concerns, and service follow-up
• Collaborate with internal departments (customer service, production, and technical teams) to ensure seamless case execution and customer satisfaction
• Proactively identify opportunities to increase case volume and expand services within existing accounts
• Monitor competitor activity and market trends to adjust sales strategies accordingly
• Represent ROE at trade shows, study clubs, continuing education events, and networking opportunities
• Maintain accurate records of sales activities, client interactions, and pipeline management using CRM tools
• Track performance against sales goals and consistently work to exceed targets
• Provide feedback from the field to leadership to support continuous improvement in products and services
• Assist in onboarding new accounts to ensure a smooth transition and positive first experience

• 3+ years of outside sales experience preferred- preferably within the dental or healthcare industry
• Associate’s degree in lieu Dental Certification (e.g., EFDA, CDA, RDH, or equivalent) required
• Strong presentation, negotiation, and relationship-building skills
• Dental industry knowledge or clinical experience strongly preferred
• Highly motivated, organized, and results-driven
• Valid driver’s license with the ability to travel within the assigned territory

• Competitive base salary plus commission bonus structure
• Mileage reimbursement
• Health, vision, and in-house dental benefits
• 401(k) with company match
• Paid time off and company holidays