Industry Strategist Manager

Acxiom is looking for an Industry Strategist to join our Product Consulting Group. You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, product presentations, solution recommendations, and proposal creation tailored to address client / prospect needs.

• Utilize in-depth product knowledge to support data & identity sales efforts, including pricing, product presentations, solution recommendations, and proposal creation tailored to address client / prospect needs.
• Collaborate with cross-functional teams to determine client / prospect solutions.
• Provide consultation and expertise to internal and external stakeholders, contributing to the positioning of our products and services as superior solutions.

• Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goals.
• Proactively identify opportunities for improvement and innovation within sales support management.
• Collaborate with product management on the development of new products and services based on feedback from clients / prospects.

• Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamics.
• Stay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutions.
• Enhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligence.
• Understand the differences in usage when working with regulated industry clients/ prospects.

• 5+ years of managing or processing first and third-party data, preferably Info Base.
• Knowledge and understanding of the role identity plays in the marketing ecosystem.
• Knowledge of the offline and digital marketing landscape and the role identity plays within and across platforms.
• Experience in data and identity sales support, with a proven track record of success.
• Understanding of direct marketing principles, digital media applications, and industry trends.
• Excellent communication and presentation abilities.
• Strategic mindset, with the ability to align individual efforts with broader organizational goals.
• Detail‑oriented approach, with a focus on delivering high‑quality solutions to complex challenges.
• Ability to travel up to 25%

Home-based - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.