Sales & Marketing Director

Family Advocate – Bickford Senior Living

The Family Advocate is the sales leader that drives occupancy and revenue for a Bickford Branch while maintaining empathy and compassion for seniors and their families during the aging process.

• Full-time employees are eligible for medical, dental, vision, and voluntary products.
• Bonus Opportunities!
• Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life and Voluntary Short-Term Disability.
• Benefits start on the first of the month following 30 days of employment.
• Prescription savings plans.
• 401(k) with employer match.
• Daily pay available.
• Bonus eligible.

• Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and families.
• Manage the customer relations management tool (CRM) to ensure follow-up is documented and organized.
• Ensure Branch staff are appropriately trained to engage in phone and tour hospitality.
• Help manage the move‑in process to ensure a smooth transition for residents and their families into the Branch.
• Identify and build relationships with community professionals to maximize referred leads.
• Ensure the Branch is appropriately staged to maximize the customer’s experience.
• Ensure weekly and quarterly goal‑setting meetings are completed with members of the Branch Leadership team.

• High‑school diploma or GED required; bachelor’s degree in sales or marketing preferred.
• Experience in senior housing sales leadership preferred but not required.
• Proficiency in computer skills and Microsoft Office (Windows, Outlook, Excel) with ability to learn new applications.
• Written and verbal communication skills for effective communication.
• Strong organizational and time‑management skills.
• Good judgment, problem‑solving, and decision‑making skills.
• Valid driver’s license and a driving record consistent with Bickford’s insurance carrier guidelines.