Strategic Industry Business Developer - PJM

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Overview Generac Industrial Strategic Programs (GISP) is responsible for identifying, originating, and developing new markets for Generac Industrial Energy. This role plays a critical part in executing GISP’s newly formed strategic partnership with a major energy company across the PJM territory.

The Strategic Industry Business Developer will drive growth across Battery Energy Storage Systems (BESS), generators, controls, and multi‑asset distributed energy solutions. Success in this role requires strong expertise in C&I sales, Distributed Energy Resources (DER), and a working knowledge of PJM Capacity and Demand Response markets.

This is a high‑visibility, externally facing role that requires engaging senior‑level customer stakeholders, evaluating complex customer energy needs, and developing integrated energy solutions leveraging Generac, strategic partners, and the broader ecosystem. The role demands strong commercial and technical acumen, cross‑functional leadership, and the ability to build and manage a robust project pipeline to expand Generac’s presence in the assigned territory.

We're hoping you can be based in either of these locations: MD, VA, NJ, PA, OH or NYResponsibilities

Actively originate and develop new business by building and managing a pipeline of on‑site power and energy projects that expand Generac’s market presence

Identify, engage, and build relationships with key stakeholders across customer organizations, partners, and the broader DER ecosystem

Map current and emerging market players, business models, and opportunities, and identify how Generac’s solutions and strategic partnerships can create value

Partner closely with GISP deal structuring, technical, and product teams to deliver comprehensive on‑site power, energy storage, and energy management solutions

Develop a strong understanding of a broad technology mix—including engines, storage, PV, fuel cells, EV charging, and energy management systems—and articulate their value across different use cases

Collaborate with internal and external stakeholders to identify and close gaps in Generac’s product, solution, and commercial offerings

Serve as a thought leadership champion within the assigned industry to increase awareness of Generac’s capabilities and solutions

Manage strategic customer and partner accounts through all phases of the sales cycle, including complex solution development, proposal creation, and negotiations

Minimum Qualifications Master’s degree or equivalent experience8 years of sales or business development experience selling directly into the assigned industry

Ability to travel up to 50%

Preferred Qualifications Demonstrated experience originating and developing Distributed Energy Resource (DER) projects

Understanding of the PJM territory and proven experience developing business in the area

More than 5 years of sales experience in DER, microgrid, backup power, or energy markets

Proven success working within and scaling strategic partnerships

Established relationships within the assigned industry and territory

Experience developing behind‑the‑meter (BTM) C&I DER projects, including familiarity with financial models and project economics

Great Reasons to work for Generac Competitive Benefits:
Health, Dental, Vision, 401k and many more

Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.

Build technology that matters:
Be part of Generac’s transformation into an energy technology leader—designing cloud and data platforms that support cleaner, more sustainable power solutions at scale, including generators, battery storage (BESS), and microgrid systems.

Own meaningful architecture at scale:
This role isn’t maintenance-only—you’ll…