Fractional Sales Development Representative (SDR

Join an award-winning communications agency recognized for nearly three decades of innovation, client success and industry-leading storytelling. Media Source is looking for a fractional SDR to identify the right prospective clients and start the conversations that build our new business pipeline.

This role starts with research, not the inbox: using our ideal client profile (ICP) as your compass, you'll find the right prospective clients — public relations directors, communications leaders, marketing officers — through your own research across industry sources, Linked In, and other tools. Once you've identified a good-fit prospect, you'll enter and organize them in our CRM, then lead a targeted, email-first outreach effort to open the door.

This is not a cold-calling role. Our sales cycle is long so we need someone who thinks in nurture sequences, not quick closes, and who s comfortable playing the long game with thoughtful, well-timed touches rather than volume dialing.

You'll own prospecting and outbound execution end to end: researching and sourcing target accounts, building them out in the CRM, writing and refining email sequences, managing follow-up cadences, and handing off warm conversations to our leadership team for discovery calls.

• Identify the right customer. Research and source prospective clients against our ideal client profile (ICP) —public relations directors, communications leaders, marketing officers — using outside research and tools, then enter and prioritize them in the CRM
• Build and maintain target contacts, account lists and deals in the CRM, keeping records accurate, deduplicated, and organized by segment and priority
• Lead initial outreach via email — write, test, and iterate multi-touch sequences with real copy that reflects our voice and positioning, not scripts off a dialer
• Manage a CRM-based cadence across a long sales cycle, tracking opens, replies, and where each prospect sits in the funnel
• Personalize outreach using timely hooks (news, funding rounds, leadership changes, industry moments) rather than generic templates
• Qualify inbound replies and schedule discovery calls for the agency s principals
• Own ongoing CRM hygiene — accurate, deduplicated, up-to-date records as prospects move through the pipeline
• Report weekly on pipeline metrics: sends, opens, replies, meetings booked, and conversion by stage including attending (virtually or in person) a weekly sales meeting
• Continuously refine targeting criteria, subject lines, sequencing, and messaging based on performance data

• Structure:
  Fractional / contract (1099) — not a full-time role
• Initial
  
  Contract:
  
  August – December, 2026
• Time Commitment: 8–12 hours per week, flexible schedule
• Compensation:
  Monthly retainer of $1,500 - $2,000 per month, calculated based on hours worked, plus performance bonuses for every new signed retainer client or project you source.
• Location:
  
  Hybrid/Columbus, Ohio. The agency is headquartered in Columbus, Ohio; preference given to local candidates open to occasional in-person meetings and touchpoints.
• Reporting To:
  Agency Principal / Head of Business Development
• Tools Provided: CRM access, email sending domain/infrastructure, ideal client profile (ICP) and starter research resources

• CRM expertise — top priority. Demonstrated hands-on skill running a CRM (e.g., Hub Spot, Pipedrive, Salesforce or similar) as the system of record for prospecting: entering and organizing new prospects, managing pipeline stages, and keeping data clean as records move through the funnel. This is the most important qualification for this role
• 2+ years of SDR, business development, or growth marketing experience in a professional services or agency environment
• Proven track record researching and identifying right-fit prospects and running email outbound campaigns — not cold-call metrics
• Strong, clean writing; you can sound like a person, not a template
• Comfort with a long, relationship-driven sales cycle and the patience to nurture prospects over months, not days
• Self-directed — you ll be managing your own targeting, pipeline, and cadence with light oversight
• Bonus: experience selling public relations, marketing, or communications services, or an understanding of how communications agencies pitch new business