Business Development Account Manager

Overview

PURPOSE STATEMENT:

Grow lines of service as defined by management by developing and retaining referrals from physicians and other key non-physician referral sources. At times, weekend events and partnering with referral bonuses is required.

ESSENTIAL FUNCTIONS:

• Work closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education to staff to generate referral sources.
• Develop strong relationships with key referral sources and their personnel, identifying new opportunities for partnering and growth.
• Manage leads from referral sources and ensures efficient admissions process for clients.
• Expeditiously document all activity in company Customer Relationship Manager (Salesforce).
• Work closely with corporate Consumer Marketing team to ensure utilization of their resources and implementation of best practice in brand development.

• Coordinate with clinical assessment team on referrals for admission based on the facility services offered.
• Educate patients, families, community and other referral sources on programs, services and amenities provided within facility.
• Coordinate the completion of admission process and ensure appropriate resources are obtained.
• Travel frequently within community, schedule meetings and develop contacts/referral sources; document referral sources within appropriate contact management system; report on referral/activity management, as defined by management.
• Develop events and educational forums that demonstrate organization's thought leadership and provide an opportunity to identify potential referral sources and maintain existing referral relationships.

• Utilize analytic tools, such as Salesforce, to effectively plan and evaluate activity to optimize results.
• Represent facility in professional forums and communicates mission in all outreach and interactions.
• Create outreach initiatives that will regularly communicate facility mission with referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.
• Provide initial and on-going clinical assessments of patients and manages admissions process, if appropriately licensed/certified and/or experienced to provide those services.

OTHER FUNCTIONS:

• Perform other functions and tasks as assigned.

EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:

• Bachelor's degree in Marketing or related health or social services field required. Master's degree, as it relates professional license for clinical assessment requirements of the role, required.
• Four or more years' related experience in healthcare business development role required.
• One or more years' supervisory experience required.

LICENSES/DESIGNATIONS/

CERTIFICATIONS:

• Must have and maintain a valid driver's license, maintain automobile insurance coverage and have access to an automobile, where facility requires.

MTCAR

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