Consumer Bank Marketing Oversight Executive Director, Consumer Bank Marketing

Serve as the first line of defense leader owning operational oversight, governance, and compliance readiness across day-to-day marketing execution and the marketing tool ecosystem. Help strengthen the control environment through data-driven monitoring, disciplined procedures, and change governance, partnering closely with Compliance, Legal, Risk & Controls, Technology, and Internal Audit.

As an Executive Director within Consumer Bank Marketing, you will own the departmental operational oversight and governance, including the controls and compliance readiness agenda across day-to-day marketing execution and the marketing tool ecosystem. You will serve as the Marketing first line of defense leader-strengthening the control environment through data-driven monitoring, disciplined procedures, effective change governance, and strong partnership with Compliance, Legal, Risk and Controls, Technology, and Internal Audit.

• Build and sustain a scalable control framework across channels and campaigns; lead deep dives and targeted risk assessments across end-to-end workflows (intake → targeting → content → approvals → deployment → measurement); assess incidents, perform root cause analysis, and drive sustainable remediation; and ensure preventive and detective controls are appropriately designed and operating effectively.

• Partner with Compliance/Legal to support adherence to marketing and communications requirements (e.g., approvals governance, documentation/evidence, record retention, privacy/data use, complaints); own and maintain Marketing policies, procedures, standards, and playbooks embedded into execution.

• Coordinate audit, compliance reviews, and regulatory engagements for Marketing (walkthroughs, evidence gathering, responses); manage findings and action plans to closure with clear governance, escalation, and senior reporting.

• Establish control testing and monitoring routines; develop standardized control metrics and executive-ready reporting; leverage analytics tools (e.g., Tableau, Adtrax, or similar) to identify trends and drive process/control improvements.

• Provide governance for the marketing tool stack, including access/entitlements hygiene, cybersecurity and data-use alignment, SOPs, and operational monitoring; lead tool development and enhancement leveraging AI applications to strengthen controls, streamline workflows, and improve reporting/insights; and drive automation and continuous improvement in partnership with Technology and cross-functional stakeholders.

• Serve as a thought leader and hands‑on partner advancing customer engagement and marketing transformation through data-driven insights, tools, and AI‑while upholding strong risk and control standards and streamlining operational processes to deliver more personalized customer experiences, improve the marketer experience, accelerate speed to market, and drive measurable business results.

• Oversee core operational routines tied to risk and control health (intake/triage, approvals governance, evidence capture, incident tracking, operational reporting); clarify ownership through RACIs, runbooks, and measurable performance standards.

• 10+ years in financial services or related industry with experience in controls, audit, operational risk, compliance, governance, or operational excellence (marketing/digital/platform experience preferred), including proven capability to lead a high performing team across a broad range of diverse work responsibilities.

• Experience supporting marketing in a regulated environment (digital marketing, paid media, email, web/mobile, social, content publishing) and familiarity with key marketing risk areas (content governance, claims substantiation, customer communications controls, privacy/consent, data lineage, vendor/agency oversight, cybersecurity/identity controls).

• Strong knowledge of control frameworks, issue management, and change governance, with excellent stakeholder management and relationships and senior-level communication skills.

• Strong tech literacy with hands‑on experience using marketing tools (e.g., Adobe and campaign management…