Senior Specialist, Fan Engagement

Overview

Who You Are You’re a mission-driven, emerging leader who serves as the bridge between the club and its community—building trust, cultivating passion and growing the fanbase through authentic engagement. You’re passionate about creating fan connections that extend beyond the game and designing programs that strengthen supporter groups, deepen loyalty and guide fans through the marketing funnel while supporting ticketing, partnerships and experiential activations.

COLORADO RAPIDS
SR. SPECIALIST, FAN DEVELOPMENT
Denver, CO (Hybrid)
Full-time

Who You Are You’re a mission-driven, emerging leader who serves as the bridge between the club and its community—building trust, cultivating passion and growing the fanbase through authentic engagement. You’re passionate about creating fan connections that extend beyond the game and designing programs that strengthen supporter groups, deepen loyalty and guide fans through the marketing funnel while supporting ticketing, partnerships and experiential activations.

You’re a strategic thinker who can leverage fan insights to develop, execute and optimize cross-channel initiatives and campaigns that drive business objectives—with a focus on key growth target audiences as identified by the Vice President of Community Impact & Fan Engagement, and the Chief Business Officer.

Colorado Rapids
Established in 1995 as one of Major League Soccer’s original clubs, the Colorado Rapids have carried forward a proud legacy that has helped shape the league and the sport in the United States. As we build on that foundation, we are focused on an ambitious future—guided by our North Star of putting FANS at the heart of everything we do. Our purpose, “For the fans, with the fans, as one club we inspire, energize & win to carve a Rocky Mountain legacy,” reflects our commitment to creating meaningful connections and delivering excellence on and off the pitch.

For our commercial team, this means fearlessly embracing a fan-centric approach, driving innovative revenue opportunities, and building lasting partnerships that strengthen both our business and our community. Together, we are shaping the next chapter of Rapids history with energy, purpose, and impact.

Kroenke Sports & Entertainment (KSE)
Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winner comm, Outdoor Sportsman Group and Sky Cam.

JOB SPECIFICS

Job Title:

Senior Specialist, Fan Development
Department:
Community Impact & Fan Development
Business Unit:
Colorado Rapids

Location:

Denver, Colorado

Reports To:

Vice President, Community Impact & Fan Development/ED Rapids Foundation

Employment Type:

Full Time – Salaried – Exempt
Supervisor Position:
No

Duties & Responsibilities

Success Criteria: Deliver measurable growth in fan engagement, supporter culture, and database expansion by leveraging data and insights to design, implement, and optimize strategies that attract, convert, and retain priority fan segments. Success is defined by growth in fan engagement metrics, improved supporter perception, increased participation across fan programs, and alignment with revenue-generating initiatives such as ticketing, partnerships, and experiential activations by…

• Data-Driven Fan Growth Strategy:
  Partner with Marketing Operations, Ticketing and Partnerships to analyze fan data and behavioral insights that inform audience segmentation, opportunity identification and growth strategies across the fan lifecycle – from awareness to advocacy.
• Segment & Insight Development:
  Identify and prioritize key fan segments (e.g., emerging audiences, lapsed fans, multicultural communities, youth) and develop targeted initiatives to drive measurable reach &…