Marketing Director

6131 Telegraph Rd, Commerce, CA 90040, USA

Posted Thursday, February 26, 2026 at 11:00 AM

Commerce Casino is the world’s largest card casino offering more than 200 tables. Established in 1983, the casino values its staff of over 2,500 employees and is proud to be known as “Where the World Comes to Play.” Commerce Casino offers a comprehensive benefits package to include medical, dental, vision, life, flexible spending accounts, 401(k), vacation time, and much more!

The Director of Marketing leads a modern, data driven growth engine with a singular focus: driving rated play and expanding Net Gaming Revenue. The casino floor is the core business. Hotel, Food and Beverage, Special Events, and Guest Experience operate as strategic force multipliers designed to attract, convert, and retain high value table game players.

Reporting to the Chief Information Officer, this role architects and executes an integrated marketing strategy grounded in analytics, disciplined reinvestment, and measurable ROI. The Director owns player acquisition, lifecycle marketing, loyalty strategy, digital engagement, and brand positioning, ensuring every marketing dollar is aligned to casino profitability and long term player value.

In a table game focused environment, the Director works cross functionally with Gaming Operations, Finance, Hotel Operations, Special Events, Food and Beverage, Guest Experience, and Data Insights to translate customer behavior into targeted campaigns, optimized offers, and precision reinvestment strategies. Marketing initiatives are evaluated through incremental lift, trip frequency growth, churn reduction, share of wallet expansion, and return on marketing spend.

Success in this role is defined by measurable increases in rated play, improved retention curves, smarter comp efficiency, stronger digital acquisition performance, and sustained growth in market share. This is a performance driven leadership position that blends brand, analytics, and operational alignment to accelerate casino centric growth.

• Strategic Revenue Planning and Analytics

Develop and manage the annual marketing plan and annual financial plan with direct accountability for incremental Net Gaming Revenue growth across table games, hotel, food and beverage, and entertainment. Utilize data analytics and forecasting in partnership with Casino Operations, Finance, and Data Insights to track KPIs including Net Gaming Revenue growth, reinvestment efficiency, trip frequency, rated game hours per player, and churn reduction.

Deliver annual revenue growth targets of 5 to 8 percent while improving marketing ROI and reinvestment effectiveness year over year.

• Customer Lifecycle Management and Loyalty Optimization

Oversee and continuously refine the loyalty and rewards strategy to increase rated play penetration, visitation frequency, and player value. Increase rated table play to greater than 90 percent of gaming volume, drive one incremental visit annually from top tier players, reduce churn among high value segments by 10 percent, and improve retention of core segments by at least 7 percent annually.

All major offers must be evaluated through measurable lift and control group testing.

• Integrated Marketing and Brand Positioning

Ensure consistent and differentiated brand messaging across all channels while aligning campaigns with measurable business outcomes. Increase local market share by 1 to 2 share points within 24 months, improve brand awareness and consideration metrics through quarterly tracking, and ensure each major campaign includes documented revenue attribution and post campaign performance analysis.

• Digital and Database Marketing Strategy

Develop and implement modern digital acquisition and retention programs including SEO, paid media, email, SMS, and social media engagement. Increase digital sourced new member acquisition by 12 percent annually, grow the active marketing database by 15 percent year over year, improve email and SMS response rates through segmentation optimization, and increase hotel and event booking conversion rates by 10 percent. All digital spend must meet…