Associate Manager, Social Media

Join to apply for the Associate Manager, Social Media role at Smart & Final

Own day-to-day social media execution across assigned platforms for Chedraui USA. Drive content performance, engagement, and brand consistency. Partner across Marketing, Merchandising, Operations, Media, and Corporate Communications. Support business goals across awareness, traffic, loyalty, and promotions.

• Execute platform-specific social strategies aligned to brand and business priorities
• Manage daily publishing, engagement, and moderation across owned social channels
• Maintain content calendars tied to promotional, seasonal, and brand moments
• Ensure voice, tone, and visual standards align with brand guidelines

• Brief and guide development of short-form video, static assets, stories, and reels
• Partner with Creative and external vendors on social-first formats
• Support creator and influencer activations in coordination with Corporate Communications
• Write platform-native copy optimized for performance and clarity

• Track organic and paid social performance against KPIs
• Analyze reach, engagement, traffic, and conversion metrics
• Identify trends, insights, and opportunities for improvement
• Share performance reporting with Marketing leadership on a regular cadence

• Support paid social planning and execution with internal teams and media partners
• Monitors spend and pacing across campaigns
• Recommend optimizations based on performance data

• Partner with Merchandising and Operations to support promotions and events
• Align with Media, CRM, and Digital teams on integrated campaigns
• Support store-level and regional initiatives as needed

• Monitor platform changes, emerging formats, and industry trends
• Conduct competitive and category audits
• Translate insights into actionable recommendations

• Bachelor’s degree in marketing, Communications, Advertising, or Business
• Three or more years of professional social media experience
• Experience managing brand social channels for a consumer or retail brand
• Experience working with agencies or external partners

The starting salary for this position is $70,304.00. The actual starting pay will be determined by a number of qualifications; including, experience and relevant skills.

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.