Brand Manager

Job Title: Brand Manager, Asian Products

Department: Marketing

Location: On-site (Commerce, CA)

Direct Report To: VP of Marketing Innovation

Direct Reports: None

CP Foods North America is expanding rapidly within the U.S. frozen and Asian foods categories, bringing high-quality, globally inspired cuisine to mainstream retailers.
Authentic Asia is a strategic growth platform for the company, supported by ongoing innovation investment and expanding national distribution. This role offers the opportunity to help scale a brand at a pivotal growth stage while working closely with cross-functional teams and senior leadership

The Brand Manager will play a central role in shaping the future of the Authentic Asia brand by helping translate consumer insights into strong products, clear brand positioning, and effective go-to-market execution. This role is designed for a marketer who enjoys balanced ownership — contributing to strategy while working closely with Sales, R&D, Supply Chain, and agency partners to bring ideas to life.

Success in this role comes from focusing on the highest-impact initiatives, not managing every detail independently.

• Support development of annual brand plans aligned with growth objectives
• Analyze consumer, category, and syndicated data to identify opportunities
• Help translate insights into actionable brand and portfolio initiatives
• Partner with R&D to advance new products from concept through launch
• Contribute to innovation business cases and commercialization planning
• Ensure products align with brand positioning and consumer expectations

• Work closely with Sales to support distribution and retail execution
• Contribute to customer-facing selling stories and presentations
• Coordinate with Supply Chain and operations to support launch readiness

• Support development of integrated marketing programs across digital and shopper channels
• Manage agency partners to ensure creative output aligns with brand direction
• Track performance and help optimize marketing investments

• Monitor brand health, innovation performance, and key KPIs
• Analyze Circana and internal sales data to inform recommendations
• Share insights with leadership to support decision-making

• Successful launch and support of new products
• Improved retail execution and baseline performance
• Clear, consistent brand messaging across channels
• Strong collaboration with cross-functional partners
• Increasing confidence operating as a brand business owner

• 5+ years of CPG brand management experience
• Proven leadership of cross-functional NPD with R&D (concept to launch)
• Hands‑on experience managing full P&L
• Experience managing SKUs in major national retailers
• Proficiency in syndicated data (e.g., Circana) and KPI‑driven decision making
• Experience partnering with external advertising & design agencies

• Experience in frozen or refrigerated food categories
• Experience launching products in club or mass retail channels
• Background in multicultural or Asian food brands
• Experience managing innovation pipelines or long‑term portfolio strategy
• Strong business and analytical mindset
• Organized, pragmatic, and able to prioritize
• Collaborative and comfortable influencing without authority
• Action‑oriented with a clear sense of ownership
• Able to translate data into clear, practical recommendations