Digital Marketing & Social Media Specialist
Listed on 2026-10-03
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, SEO
** This is an on-site position**POSITION SUMMARY
The Digital Marketing & Social Media Specialist is responsible for the day-to-day management, execution, and optimization of The Commerce Casino & Hotel's social media and digital marketing channels. This role manages organic social media, digital advertising, website content and search engine optimization, email marketing and automation, and other digital guest communications to support brand awareness, engagement, visitation, and business objectives.
Working under the general direction of the Manager of Demand & Loyalty, this position develops and publishes timely social content, manages digital campaigns and communications, maintains website and digital assets, and monitors channel performance to identify opportunities for improvement.
The Digital Marketing & Social Media Specialist also works closely with internal departments, agency partners, freelancers, and vendors to support larger creative and digital initiatives. While the role is expected to independently create social-first photo, video, and written content, specialized creative resources may be utilized for larger campaigns, professional photography, video production, design, and other projects requiring advanced production capabilities.
PRIMARY JOB FUNCTIONS- Manage the day-to-day execution of company social media channels, including content planning, publishing, community engagement, and ongoing optimization.
- Develop and maintain a social media content calendar aligned with property promotions, events, gaming, dining, hotel, entertainment, and other business priorities.
- Create, capture, write, and edit timely social-first content, including short-form video, photography, captions, stories, and other platform-appropriate content.
- Coordinate with influencers, creators, freelancers, agency partners, and other creative resources to support content needs and larger-scale campaigns.
- Manage digital advertising campaigns across social media and other relevant platforms, including campaign setup, targeting, creative coordination, monitoring, and optimization.
- Align digital advertising efforts with promotional, event, gaming, hotel, dining, and entertainment calendars.
- Monitor campaign budgets, audience targeting, creative performance, engagement, and conversion metrics.
- Recommend and implement adjustments to improve campaign performance and efficiency.
- Maintain and update website content, including promotions, offers, events, tournaments, dining information, hotel content, landing pages, and other digital assets.
- Ensure website content remains accurate, current, user-friendly, and aligned with brand standards.
- Perform routine search engine optimization updates and identify opportunities to improve organic search visibility and website traffic.
- Coordinate with IT, web vendors, and other partners on technical website enhancements, troubleshooting, and projects requiring specialized support.
- Build, schedule, execute, and maintain one-time and automated email campaigns using the company's CRM and marketing automation platforms.
- Support audience segmentation and targeted communications based on guest behavior, interests, promotions, and business objectives.
- Develop and maintain automation workflows supporting acquisition, engagement, retention, and reactivation initiatives.
- Maintenance of email database and ensuring the list is compliant etc.
- Monitor email performance and recommend improvements to increase engagement and conversion.
- Track and analyze performance across social media, digital advertising, email, website traffic, and other digital channels.
- Monitor key performance metrics including reach, engagement, follower growth, website traffic, open rates, click-through rates, conversions, and digital acquisition costs where applicable.
- Use channel and campaign performance data to recommend and implement changes to content, copy, targeting, timing, and creative.
- Prepare regular performance reporting and actionable insights for the Manager of Demand & Loyalty.
- Establish effective working relationships with Marketing, Guest Experience, Food & Beverage, Hotel, Casino Operations, Sales & Events, IT, Data Insights, and other operating departments.
- Coordinate with agency partners, freelancers, vendors, and other external resources to support digital…
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