Head of Sales

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Location: Commerce, GA (Onsite preferred; hybrid considered)
Employment Type: Full-time
Reports to: CEO

Cables And Kits  is a nearly 25-year-old, $10M+ revenue company with ~30 employees, serving IT professionals with the networking hardware and infrastructure products they need to deliver projects on time. We specialize in new and pre-owned Cisco equipment, refurbished Dell and HP servers, and a wide range of ethernet, fiber, power, and other networking essentials.

Our Mission Statement: Cables And Kits  serves IT Pros by helping them deploy their projects on time. We know that IT is hard. We aim to make one part of it a little easier. We do this by providing remarkable service, adaptive expertise, and a frictionless shopping & logistics experience. Together, we say: LET'S GET IT DONE.

The Head of Sales / VP of Sales will lead our revenue engine—owning strategy, execution, and team performance across inside sales, account management, and strategic accounts. You’ll build a data-driven sales organization, sharpen our go-to-market motion, and coach a team that wins consistently. Success requires a blend of strategic thinking, hands-on leadership, and operational rigor.

Cables And Kits  has served nearly 300,000 companies in its nearly 25 years in business and continues to gain nearly 200 new customers every week. Our goal is to build and grow a team of sales reps and account managers that will personally serve every new customer and re-engage as many past customers as possible. You should be systems-minded and process-driven, able to construct playbooks, visibility tools, and accountability mechanisms that ensure every customer is contacted, relationships are nurtured, and meaningful value is delivered to each interaction.

Our long-term vision is that every account — new or old — has a named rep they can trust and reach out to directly. We believe sales is about building trust and relationships that last decades, not just transactions. This role is not only about achieving aggressive revenue goals, but about architecting a sales culture that scales to thousands of active relationships while remaining deeply personal.

If you are energized by building teams, shaping processes, and creating a customer experience that keeps people coming back year after year, this is the opportunity to leave a lasting mark.

• Strategy & Planning: Develop a comprehensive sales strategy aligned to company goals; define segments, territories, coverage models, quotas, and compensation plans.
• Pipeline & Forecasting: Own pipeline health and forecast accuracy; drive disciplined deal reviews, stage definitions, and conversion improvements.
• Team Leadership: Recruit, onboard, coach, and performance-manage a growing team of inside sales reps and account managers; build a high-accountability culture.
• Sales Operations: Establish repeatable playbooks for prospecting, qualification, discovery, pricing, and handoffs; enforce CRM hygiene (Hub Spot) and metric visibility.
• Cross-Functional Alignment: Partner with Marketing, Product, eCommerce, and Operations to align demand gen, promotions, inventory priorities, and service standards.
• Key Accounts & Expansion: Support reps on strategic opportunities; drive expansion, retention, and reactivation of lapsed customers.
• Enablement: Implement ongoing training, talk tracks, objection handling, competitive positioning, and product knowledge programs.
• Pricing & Margin: Maintain discipline on discounting and GP targets; collaborate on pricing strategy, bundles, and contract terms.
• Reporting & Insights: Publish weekly scorecards (pipeline coverage, win rate, cycle time, AOV, GP%, retention) and action plans to close gaps.

• Consistent attainment of monthly and quarterly revenue and gross profit targets.
• Healthy pipeline coverage (3–4x) with improved stage-to-stage conversion and reduced cycle time.
• Accurate forecasts within an acceptable variance and clear weekly action plans.
• Improved customer retention, reactivation of past buyers, and growth in strategic accounts.
• Hig…