Hospice Director of Business Development

The Sequoia Hospice of the East Bay Difference At Sequoia Hospice of the East Bay, we are driven by a mission to deliver life-changing service to patients and families during life’s most meaningful moments. Serving a richly diverse community, we provide compassionate, individualized care that honors each patient’s dignity and unique needs.

As part of the Cornerstone Group, with over 75 agencies nationwide, we operate locally with a strong culture of high performance, innovation, and care. We empower our team to create and implement programs that best serve their patients and communities.

Position Overview We are seeking a strategic and results-driven Director of Business Development to lead our hospice growth initiatives. This role is responsible for expanding referral networks, driving admissions, and positioning Sequoia Hospice as the provider of choice in the East Bay community.

Hospice Director of Business Development Sequoia Hospice of the East Bay – Contra Costa County, CAPay Range: $140,000 – $170,000 per year + Incentive Structure Job Type: Full-Time

Key Responsibilities Develop and execute strategic business development plans to increase hospice referrals and admissions.

Build and maintain strong relationships with physicians, hospitals, skilled nursing facilities, case managers, and other referral sources.

Lead and mentor a team of community liaisons and sales professionals.

Conduct market assessments and identify growth opportunities.

Collaborate with clinical and operational leadership to ensure seamless referral and admission processes.

Negotiate service agreements with payers, managed care organizations, and healthcare partners.

Represent Sequoia Hospice at community events, professional forums, and outreach initiatives.

Monitor performance metrics and report outcomes to executive leadership.

Ensure compliance with regulatory standards and payer requirements.

Qualifications Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field (Master’s preferred).Minimum 3–5 years of experience in healthcare business development, preferably in hospice or home health.

Proven leadership experience with a track record of driving growth and managing teams.

Strong understanding of hospice care models, Medicare eligibility, and referral processes.

Excellent communication, negotiation, and relationship-building skills.

Proficiency in CRM systems and performance reporting tools.

Valid driver’s license and reliable transportation.

Why Join Sequoia Hospice?

We operate with the Core Values of CAPLICO:

Celebration Accountability Passion  for Learning Love One Another Intelligent Risk Taking Customer Second Ownership If  you’re passionate about making a meaningful impact and want to help shape the future of hospice care in the Bay Area, we’d love to meet you!

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets.

More information about The Pennant Group, Inc. is available at
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