Category Management & Insights Specialist

Category Management & Insights Specialist

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$77,000.00/yr - $97,000.00/yr

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Family owned and operated, Bake'n Joy Foods, Inc. is a leading manufacturer of top-quality bakery products that began over eighty years ago in 1941. We manufacture a variety of products for professional bakers including frozen scoop batters, predeposited muffin, cornbread, loaf cakes and Boston Coffee Cakes, mixes as well as an expanding line of fully baked items such as coffee cakes, loaf cakes and more.

We remain committed to providing top quality products, service, and value to our customers.

Job Title: Category Management & Insights Analyst

Location: On-site, North Andover (1 day/week remote flexibility per company policy)

Department: Marketing

Reports to: Director of Marketing and Sales Operations

Position Overview

We are seeking a business-minded, data-driven, and customer-focused individual to join our Marketing team as the Category Management & Insights Analyst. This highly collaborative role will be responsible for building, owning, and advancing the organization's Category Management capabilities, with a focus on turning syndicated data into compelling insights that drive strategic conversations with our retail and food service customers.

As the company's internal expert on in-store bakery category trends, shopper behavior, and market dynamics, this individual will work closely with Sales, Marketing, Revenue Growth, and Forecasting teams to translate complex data into actionable strategies. In addition to managing syndicated data sources and internal reporting tools, they will help shape the way our organization leverages data to inform pricing, promotion, assortment, and customer development initiatives.

This position is on-site
, with one day of remote flexibility per week.

1. Category Storytelling & Market Insights (35%)

• Act as the internal expert on bakery category dynamics, using syndicated data (primarily Nielsen
  
  IQ) to uncover trends and opportunity areas within in-store bakeries
• Develop compelling PowerPoint decks that showcase category trends, market gaps, and promotional strategies for use in retailer-facing presentations
• Tailor insights to reflect what’s happening nationally, regionally, and within specific banners or store formats
• Partner closely with Sales and Marketing to position the company as a trusted advisor to retail customers in the bakery category
• Collaborate on sku assortment analytics, store set/shelf strategies & competitive in store assessments to inform optimal product placement & merchandising support
• Contribute to cross functional new product planning to identify opportunities, innovation gaps and concept testing with Marketing and R&D

2. Ad Hoc Reporting & Cross-Functional Support (35%)

• Serve as the primary data partner to internal stakeholders across Sales Operations, Revenue Management, Forecasting, and Leadership
• Support the Forecasting team with data uploads and trend-based analysis for demand planning
• Support Revenue & Growth Management with trade spend evaluations, pricing analysis, and custom-built reports or system tools
• Assist Sales Operations with gap-matrix tracking, trend analysis, and opportunity reporting
• Partner with Senior Leadership to build reports for the annual sales budget, monthly executive sales performance reviews, incentive tracking, and special projects
• Assist Sales & Marketing in defining and tracking program performance metrics - retailer and competitive promotional effectiveness, marketing program ROI, plan for Seasonal programming & inform promotional calendars

3. Continuous Improvement & Data Capability Building (15%)

• Lead efforts to automate and scale internal data reporting practices through better tools,…