Creative Director

Penn Foster Group is seeking a bold, strategic, and hands on Creative Director to lead our creative vision across brands, channels, and audiences. This role is central to how we show up in an increasingly AI driven discovery world and how we translate our mission into work that drives both emotional connection and measurable growth.

As Creative Director
, you will set the creative north star for Penn Foster, evolving our brand system while ensuring execution at scale across performance marketing, lifecycle, product, enterprise, and corporate communications. You will lead a team of designers and creative partners while collaborating closely with marketing, product, growth, and enterprise teams to deliver work that moves the business forward.

You are a rare mix of creative visionary and business minded leader. You believe great creative is not just beautiful, it performs. You know how to connect brand storytelling to outcomes like enrollment, engagement, completion, and long-term learner value.

• Develop and articulate a clear creative vision that aligns with Penn Foster’s brand promise, learner mission, and growth priorities. Ensure that vision is consistently executed across channels and platforms.

• Lead the evolution of Penn Foster’s visual identity and design system, maintaining high standards for craft, clarity, and consistency while allowing flexibility for diverse audiences and verticals.

• Champion new creative approaches designed for AI powered discovery, performance media, and emerging platforms. Partner with marketing and growth teams to design creative that works across paid, owned, earned, and in model environments.

• Serve as a people leader and creative mentor, guiding designers and collaborating with copy, content, video, UX, and agency partners to elevate the quality and impact of work.

• Oversee the development and execution of campaigns, brand assets, product storytelling, and lifecycle creative across digital and offline channels, ensuring work is delivered on time and to a high standard.

• Partner closely with senior leadership and cross functional teams including Growth, Product, Enterprise, and Communications to translate business needs into compelling creative solutions.

• Act as a visible champion for the value of strong creative across the organization, helping teams understand how brand and design drive trust, differentiation, and results.

• Deep expertise in brand strategy, visual identity systems, and integrated marketing across digital and offline channels
• Strong understanding of performance marketing, lifecycle marketing, and conversion focused creative
• Experience leveraging AI driven discovery, creative automation, and emerging design tools and platforms
• Ability to translate business strategy and learner insights into clear, compelling creative direction
• Proven leadership and people management skills, including mentoring, coaching, and elevating creative teams
• Strong art direction and creative execution skills across design, video, UX, and campaign development
• Ability to collaborate effectively with cross functional partners across Growth, Product, Enterprise, and Communications
• Excellent communication, presentation, and storytelling skills with senior stakeholders
• Ability to manage multiple priorities while maintaining high standards for craft, consistency, and speed
• Data informed mindset with the ability to evaluate creative effectiveness through performance and business outcomes
• Comfort operating at both strategic and hands on levels in a fast paced, evolving organization
• Strong judgment balancing brand consistency, experimentation, and innovation

At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, Career Step, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other…