Director, Global Marketing Operations

General Summary

The Director, Global Marketing Operations, leads marketing operations, technology enablement, and the full spectrum of budgeting and planning cycles, project execution, and performance tracking. This role ensures the attainment of marketing objectives and delivery of key initiatives across the organization.

Marketing Technology & Systems Architecture (30%)

• Architect and maintain our marketing tech stack integration layer connecting Marketo → Salesforce → Mediafly, ensuring real-time lead routing
• Own the Marketo instance: campaign architecture, scoring models, lifecycle management, and email deliverability
• Build self-service reporting infrastructure that reduces ad-hoc data requests (Salesforce dashboards, Power
  
  BI integration)
• Evaluate and implement new tools annually that demonstrably improve marketing velocity or attribution accuracy
• Own user administration, security roles, and data access protocols for all marketing systems, ensuring compliance with IT and HR policies.

Revenue Operations & Attribution (30%)

• Design and instrument multi-touch attribution model across 8+ channels to prove marketing's contribution to Candela’s annual pipeline
• Own monthly/quarterly marketing performance reporting: CAC by channel, LTV:
  
  CAC ratios, velocity metrics, conversion rates by segment
• Partner with Sales Ops and Finance on lead-to-revenue reporting, opportunity attribution, and closed-loop ROI analysis

Process Design & Campaign Operations (20%)

• Own content architecture for global sales enablement: taxonomy, localization workflows, usage analytics, driving an increase in asset adoption
• Build and maintain a marketing campaign calendar with budget tracking, resource allocation, and dependency management
• Compliance & Privacy (e.g., GDPR, CCPA, FDA, CE, etc.) oversight into marketing activities

Strategic Planning & Business Partnership (10%)

• Lead annual marketing planning: bottom-up budgeting, headcount modeling, ROI targets by segment/region
• Translate CMO's strategic priorities into executable operational plans with clear KPIs and resource requirements
• Partner with regional marketing leaders to ensure global process adoption, system alignment, and accurate localization of campaigns and reporting.
• Serve as the "voice of marketing" in cross-functional ops meetings with Sales, Finance, and IT
• Encompass mentoring the marketing team on system use, creating training documentation, establishing best practices, and acting as the central hub for marketing process knowledge.
• Lead, mentor, and develop a high-performing marketing operations team.
• Establish and evangelize best practices, create scalable SOPs, and foster a culture of data-driven decision making.
• Systems thinker who sees the whole funnel, not just their tools
• Comfortable saying "that data doesn't exist yet, but here's how we could instrument it"
• Brings solutions, not just problems—if Marketo is slow, you've already researched three alternatives
• Can translate between technical implementation ("we need a webhook listener for this API") and business value ("this will reduce lead response time by 4 hours")
• Equally comfortable in a spreadsheet, a data schema diagram, and a planning meeting with the CMO
• Systems expected to be functional with:
  Lytho (creative & MLR review management), Mediafly (CMS for Sales enablement and SFDC integration), Oracle PD (approved content control), Litmos (clinical and employee training), Smartsheets (request tracking, B&A programs, virtual training), Marketo (email automation), ON24 & Webex (webinar platforms), Survey Monkey, Airtable, SFDC, Send Grid, Mulesoft (additional Mar Tech systems)

Knowledge/Skill /Educational Requirements

• CRM mastery
  :
  You've built scoring models, managed database segmentation for 100K+ records, debugged sync errors, and can build campaigns in your sleep
• Salesforce campaign management
  :
  Custom objects, campaign hierarchies, lead/contact/opportunity relationships, and experience with Salesforce Flow or Process Builder for automation
• Data & analytics
  : SQL query writing (or ability to learn quickly), experience building dashboards in Salesforce/Power
  
  BI, comfortable with Excel/Sheets pivot tables and vlookups
• 7+ years in marketing operations, revenue operations, or demand generation operations roles
• Personally managed $2M+ annual marketing budgets and can discuss tradeoffs between brand investment and performance marketing
• Experience in B2B environments with 6-12 month sales cycles and multiple stakeholders (bonus: med device, SaaS, or hardware)
• Led or supported a major marketing tech implementation (CRM migration, new MAP, attribution tool, etc.) and learned from what went wrong
• Bachelor’s degree in marketing, communications, technology, or related field from a top 50 accredited institution
• Exceptional ability to proactively manage multiple projects and foresee Candela needs in a fast-paced, deadline-driven environment
• Works effectively within a matrixed, global organization; leads team, builds…