Data Analyst - Marketing & Revenue Analytics; GTM

Staff Data Analyst – Marketing & Revenue Analytics (GTM)

The Staff Data Analyst – Marketing & Revenue Analytics (GTM) serves as a strategic bridge across our revenue organization, spanning Marketing, Sales, and the Customer Office. You’ll move beyond reporting numbers to partner with business leaders, drive actionable insights, optimize resource deployment, and champion process accountability.

This remote‑first role is open to applicants in Canada and the United States and reports to the Senior Manager, Analytics.

• Partner with business teams on continuous planning cycles, providing the analytical foundations they need to make informed decisions.
• Collaborate with leadership to calculate the required inputs (MQLs, Opportunities, Demos) needed to hit revenue targets based on conversion rates.
• Analyze territory balance, account segmentation, and "whitespace" to enable leadership to position the Revenue Team (Sales, AMs, CSMs) for maximum success.
• Assess campaign performance and ROI beyond vanity metrics, monitor sales funnel health and leakages, and track customer retention/health scores to shift from reactive "save plays" to proactive monitoring.
• Leverage tools like Gong to analyze engagement quality and competitor mentions, answering critical questions such as: "Are we talking to the right people? Is the sentiment positive?"
• Partner with Product Adoption Intelligence to identify "At‑Risk" signals and with Finance to ensure data aligns for accurate reporting.
• Collaborate with the Senior Manager of Analytics on Jira to bring structure to the team's work, managing backlogs and ensuring visibility.
• Participate in the creation and maintenance of data dictionaries and enablement documentation in Confluence; work with the dbt guild to drive best practices and optimize the data warehouse environment.
• Perform other related duties as assigned.

• 10+ years in BI/Analytics with revenue ecosystem acumen to connect Marketing campaigns, Sales territories, and Customer Success portfolios.
• Advanced SQL (Redshift) and dbt skills paired with expert‑level Tableau mastery.
• Deep familiarity with the full go‑to‑market landscape, including Marketing (Marketo, GA4, Ad Tracking platforms, Content Creation Engines, Goal Cast), Sales & CS Platforms (CRM/Salesforce, Gainsight), and Revenue Intelligence (Gong).
• Exceptional storytelling and diplomatic communication skills, presenting complex insights to diverse stakeholders.
• Experience with Jira and Agile practices, adaptive to rapid pivots and focused on solutions.

• Solution seeker focused on tackling new challenges and moving the business forward.
• Lifelong learner with a growth mindset, learning, experimenting, and sharing best practices.
• Resilient adapter who remains thoughtful and calm in the face of change.
• Intentional collaborator fostering positive relationships and efficient information flow.
• Critical challenger who asks difficult questions to achieve the best outcome.
• Active communicator who listens and communicates inclusively and proactively.
• Integrated thinker who sees how team work drives broader goals.
• Accountable owner with ultimate reliability for outcomes.
• Bar‑raiser who helps the team grow and succeed beyond expectations.

• Step Up: Dare to go beyond the expected to achieve greatness.
• One Team: Make Hootsuite a place where we soar together by respecting each other’s individuality.
• Customer Obsessed: Focus relentlessly on helping our customers succeed.
• Go Fast, Be Agile: Prioritize speed and simplicity over perfection and complexity.
• Play to Win: Commit to building an incredible, profitable company for customers, employees, and stakeholders.
• Neighbours & Allies: Give back to our communities and be an ally.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Canada – $100,700 to $141,100 CAD

United States – $112,300 to $157,300 USD

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