Demand Generation Specialist, Account-Based Marketing

Job Location

Fully remote. Candidates must reside and work within the United States.

The Demand Generation Specialist, Account-Based Marketing (ABM) role is an engaged program management role perfect for a marketer who has some demand generation experience, but is ready to take their career to the next level. They will help to build and execute on our account-based experience (ABX) strategy, working closely with National and Regional program managers, sales, and customer success. At Lexia, we believe literacy is a fundamental human right — and for over 40 years, we’ve pioneered science of reading-based solutions that help more learners read, write, and speak with confidence.

This role will directly bring these solutions to market through launching 1:1 ABX programs designed to engage and influence key decision-makers across our highest value K-12 school districts. This is a unique opportunity for a marketer who thrives in a cross-functional environment and is ready to both build and launch their own marketing programs—utilizing email, advertising, virtual events and webinars, in-person events, direct mail, and more.

• Deeply research your assigned school districts, gathering insights from sales, customer success, internal data sources, and external research
• Partner with other internal marketing teams, such as Email & Digital Marketing Services and Campaign Strategy & Management to understand account funnel progression, target personas, state messaging nuances, and content available for program usage
• Participate in the editorial calendar process, surfacing needs for future content that can be used in programs for target districts
• Develop unique messaging for programs, ensuring that all marketing copy speaks directly to the unique needs of administrators at target districts
• Complete strategy briefs for programs and lead program kick-off conversations with cross-functional working groups
• Maintain tight alignment with sales and customer success teams, participating in regular target district planning and review meetings

• Conceptualize, draft, and build email drip and nurture programs that engage target districts with relevant content based on their current buying stages
• Assist with advertising program development, including copywriting and image sourcing, for paid social and display programs
• Partner with Events team members to turn program strategy into a reality, advising on district nuances to ensure highly targeted event experiences
• Act as the primary marketing contact for sales and customer success teams, assisting with custom pitch deck creation, prospecting cadence creation, and lead follow-up templates

• Partner with Revenue Operations and Data & Analytics to establish KPIs, measure program success, and track account funnel progression over time
• Use data and insights from Salesforce, Eloqua, Tableau, and ABM technology to track engagement and optimize program effectiveness
• Complete post-mortem decks to inform stakeholders of the success and learnings of marketing programs

• 3-5 years of B2B marketing experience, ideally focused on demand generation, growth marketing, or ABM
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience required)
• Familiarity with Salesforce and marketing automation platforms, such as Eloqua
• Demonstrated experience collaborating and communicating with sales teams
• Calm under pressure, with the ability to juggle managing programs across a few strategic accounts at the same time
• Data mindset and experience using data to measure and optimize marketing impact
• Bonus points for experience working in or marketing to the K-12 education sector

To learn more about our organization and the exciting work we do, visit

Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of…