Campaign & Lead Specialist

Tripleseat is the leading web-based event management and sales platform designed for restaurants, hotels, and unique venues. Our mission is to simplify and streamline the event planning process, allowing our clients to focus on delivering exceptional customer experiences. We pride ourselves on fostering a collaborative, innovative work environment that encourages growth and development.

The Campaign & Lead Specialist will support the planning, execution, and optimization of demand generation campaigns across the full funnel. This role sits at the intersection of campaign operations, lead management, and marketing intelligence — owning the mechanics that turn marketing activity into measurable pipeline. You'll work closely with Demand Generation, Marketing Operations, and Sales Operations to build, launch, and measure programs that drive qualified leads for our BDR and AE teams, while maintaining the attribution and scoring infrastructure that connects marketing spend to revenue outcomes.

This position has a hybrid work schedule based out of our Concord, MA office. This position is open to candidates eligible to work in the United States. Additional travel may be required for meetings, company events, and training.

• Ensure all campaign assets — emails, landing pages, forms, and paid media — are properly tied to campaigns via UTM tracking, Hub Spot campaign association, and Salesforce campaign membership to maintain clean source attribution from first touch through conversion
• Build and maintain campaign tracking workflows in Hub Spot and Salesforce to ensure accurate lead capture, source attribution, and funnel stage progression from first touch through conversion
• Set up and configure campaign assets — emails, landing pages, forms, and list imports — for launch readiness
• Maintain campaign taxonomies, UTM structures, and naming conventions across Hub Spot and Salesforce
• Support BDR enrollment workflows and Outreach sequence setup for campaign-sourced leads

• Manage inbound lead flow — ensuring timely routing, accurate lifecycle stage assignment (EL → QL → SAO), and clean data from top of funnel through conversion
• Monitor lead quality across segments (SMB, Mid Market, Hotels, Enterprise) and flag volume or quality issues to the Demand Generation team
• Collaborate with Sales Operations to maintain lead routing rules, BDR territory assignments, and SLA compliance

• Own day‑to‑day administration of the lead scoring model in Hub Spot and Salesforce, including behavioral scores (content downloads, email engagement, web activity) and firmographic scores (segment, company size, job title)
• Partner with Demand Generation and Sales Operations to define and tune scoring thresholds that separate Engaged Leads (ELs) from Qualified Leads (QLs)
• Monitor score distribution across segments and channels; surface decay, inflation, or model drift to the team on a regular cadence
• Support iterative scoring updates as new campaigns, channels, and intent signals are introduced

• Maintain multi‑touch attribution tracking across Hub Spot and Salesforce, ensuring campaign influence is captured accurately at the Lead, Contact, and Deal level
• Partner with Marketing Operations to uphold attribution field standards (first touch, last touch, channel source, content source) across the Hub Spot‑Salesforce integration
• Build and maintain campaign influence reports that connect marketing activity to SAO creation and pipeline value
• Support the transition from account‑level to deal‑level pipeline reporting in Salesforce, ensuring attribution data transfers cleanly
• Collaborate with Demand Generation on channel‑level CPL, conversion rate, and pipeline contribution reporting for weekly and monthly reviews

• Work with Demand Generation on campaign briefs, channel mix recommendations, and performance reviews
• Align with Marketing Operations on tech stack hygiene, data integrity, and process documentation
• Partner with Sales Operations on lead‑to‑opportunity handoff quality, BDR workflow efficiency, and funnel reporting accuracy
• Participate in regular demand‑gen,…