Vice President - Marketing Product & Solutions

Job Summary

SHI, one of the world’s leading technology solution providers and America’s largest Minority and Women-owned Business Enterprise (MWBE), is seeking a seasoned, strategic, and hands‑on VP of Product and Solutions Marketing to own the storytelling, positioning and scaling of SHI’s portfolio of technology solutions and services in the market. This role sits at the intersection of strategy, product, sales and partner ecosystems, translating complex technology offerings into clear, compelling value propositions that drive customer adoption and revenue growth.

This leader will support and influence the end‑to‑market strategies for SHI’s solutions and key partner offerings, messaging, enabling sellers, influencing roadmap direction and ensuring SHI clearly articulates its differentiated value across industries and buyer personas. This role requires deep collaboration across sales, solutions architecture, services, partner alliances, and corporate marketing, and serves as a critical voice of the customer and market within SHI.

• Lead the development and execution of product and solutions marketing strategy aligned to SHI’s business objectives and growth priorities.
• Define market positioning, personas and differentiated value propositions for SHI’s solutions, services and key partner offerings.
• Differentiate SHI in the market by emphasizing unique value propositions and business outcomes.
• Translate complex technical capabilities into business outcomes (TCO, risk reduction, uptime, compliance, scalability) that resonate with CIOs, CISOs, IT directors and procurement leaders.
• Create a consistent storytelling framework (problem–solution–outcome) that ties product features to measurable customer value across buying stages.

• Own go‑to‑market planning for new and existing solutions, including launches, campaigns and lifecycle optimisation.
• Partner with sales, services and partner teams to ensure alignment on target markets, use cases and solution narratives.
• Drive consistency and clarity across all customer‑facing materials and channels.
• Collaborate with demand generation to build campaigns that drive pipeline for strategic solutions.

• Lead Voice of the Customer programs with enterprise IT leaders, security professionals and data centre architects to inform messaging, content and roadmap.
• Maintain competitive intelligence to defend differentiators and identify white‑space opportunities in the data centre market.
• Conduct market, competitive and customer research to keep a pulse on the landscape and help different teams (e.g. product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats and unmet customer needs.

• Build and support scalable sales enablement strategies, including messaging frameworks, pitch decks, battle cards, solution playbooks and competitive insights.
• Ensure sellers and solution teams are confident communicating SHI’s value in every stage of the buyer’s journey.
• Serve as a strategic advisor to sales leadership on market trends, buyer behaviour and competitive dynamics.
• Create and maintain a dynamic content library: messaging docs, battle cards, deck templates, one‑pagers, battle‑ready presentations and demos.
• Support advocacy programmes with case studies and customer success stories.

• Build, mentor and lead a high‑performing solutions and product marketing team.
• Establish clear priorities, operating rhythms and performance metrics to drive impact and accountability.
• Foster a culture of customer obsession, strategic thinking and execution excellence.

• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimise strategies based on data and feedback.
• Provide updates to senior leadership on key strategic initiatives and plans.

• Leadership:
  Can lead strategic team initiatives, inspire others to take leadership roles and foster a culture of shared responsibility and continuous…