Marketing Database Manager

Job Description:

The Job/What You’ll Do:

Asset Mark is seeking a highly technical, detail‑oriented Marketing Database Manager to own the data model, data operations, and data reliability across the marketing technology stack—primarily within Salesforce Marketing Cloud, but also across upstream and downstream systems. This role is the backbone of our marketing data ecosystem, ensuring that all inbound, outbound, and transformed data powering personalization, segmentation, journeys, reporting, and governance is accurate, stable,and scalable.

Reporting to the Marketing Cloud Product Owner, this role enables the Marketing Cloud product roadmap by ensuring data consistency, availability, and integrity across all SFMC assets and workflows. The Marketing Database Manager partners closely with Marketing Operations, CRM Product, Sales Operations, IT, Analytics, and Compliance to maintain seamless marketing execution—especially throughout the Salesforce Financial Services Cloud (FSC) implementation.

We can consider candidates for this position who are able to accommodate a hybrid work schedule and are close to our office location in Concord, CA or Charlotte, NC.

Responsibilities:

Advisor Segmentation & Predictive Analytics:

• Design, maintain, and optimize the SFMC data model, including Contact Builder, data extensions, attribute groups, and relationships

• Define and enforce primary keys, subscriber keys, and relationship logic aligned with Salesforce CRM and all systems of record

• Establish and uphold documentation and governance standards for all marketing data tables, schemas, and ingestion points

• Own subscriber key and identity governance across emails, journeys, Cloud Pages, automations, and AMPscript

• Support subscriber key migrations and regression testing associated with FSC go-live and future CRM updates

Automations & Performance Engineering:

• Ensure the reliability, performance, and correctness of all SFMC automations—query activities, data refreshes, imports, file drops, and scripted logic

• Monitor automations for failures, timeouts, and inefficiencies; proactively resolve performance bottlenecks

• Lead root cause analysis, remediation, and documentation of recurring failures

Data Ingestion, Transformation & Hygiene:

• Partner with the Marketing Cloud Product Owner to assess data impact and risk for new features, campaigns, and journeys before building

• Manage data ingestion pipelines from CRM, events, web properties, and 3rdparty sources; ensure completeness, correctness, and compliance

• Implement continuous data hygiene practices—deduplication, standardization, and field validation

• Maintain and enforce data retention, governance, and regulatory compliance (CANSPAM, CCPA, GDPR)

Sendability, Subscriber Integrity & Deliverability Guardrails:

• Ensure subscriber keys, opt-in statuses, and send classifications are accurate across all SFMC channels

• Maintain processes that preserve sendability, reduce bounces, and strengthen long-term deliverability

• Monitor contact count growth, unhealthy records, and compliance risks

• Own unsubscribe, preference center, and suppression logic integrity, including regression testing before releases and go-lives

Data Refresh, Scheduling & Operational Reliability:

• Own refresh schedules, SLAs, and data availability cadences for journeys, segmentation, and reporting

• Quickly diagnose and resolve failures or data mismatches; coordinate with Rev Ops, IT, and external vendors

• Maintain logs, documentation, and audit mechanisms for traceability

• Provide marketing data readiness signoff for major launches and FSC go-live milestones

Performance Optimization & Storage Management:

• Continuously optimize data extension sizing, retention policies, query performance, and automation runtimes

• Partner with Marketing Analytics, IT, and Engineering to ensure responsible usage of SFMC storage and data processing

• Identify, prioritize, and remediate technical debt (legacy lists, deprecated DEs, fragile journeys, hardcoded AMPscript, unmanaged Cloud Pages)

Compliance, Audits & Governance:

• Support compliance reviews, internal audits, and data integrity checks

• Enforce data governance guardrails, in partnership with Legal, Privacy, and…