Director of Marketing & Communication

The Opportunity

Crisis Assistance Ministry is a nonprofit organization dedicated to providing assistance and advocacy to individuals and families facing financial crisis. As part of our commitment to creating housing stability and empowering people to reach their personal financial goals, we are seeking a highly motivated and experienced Director of Marketing & Communication to lead with vision, strategy, and action.

Crisis Assistance Ministry is Mecklenburg County’s agency providing emergency assistance to low‑income individuals and families. The organization helps those facing financial crisis meet basic needs through emergency rent and utility assistance, clothing, and household goods. Crisis Assistance Ministry also fosters economic mobility through partnerships, one‑on‑one coaching, and supportive services that help families rebuild financial stability, while empowering the broader community to advocate for people experiencing poverty.

On a typical day, nearly 125 families receive assistance through this independent nonprofit agency based in Charlotte. Crisis Assistance Ministry is a 501(c)(3) organization with a $17.5 million annual budget, supported by private contributions (36%), public revenue (23%), and material goods donations (41%).

Visit crisisassistance.org or follow us on Facebook, Instagram, and Linked In to learn more.

Reporting to the Chief Advancement Officer, the Director of Marketing & Communication leads the strategy and execution of all agency marketing, communications, and brand initiatives. This role works in close partnership with Advancement, Programs, and Executive Leadership to deliver integrated, data‑informed communications that support fundraising, volunteer engagement, program visibility, and community trust.

This is a hands‑on leadership role for a strategic thinker who is equally comfortable setting vision and managing execution. The ideal candidate brings strong people leadership, compelling storytelling skills, and experience guiding thoughtful modernization within a mission‑driven or legacy organization.

• Develop and execute an integrated marketing and communications strategy aligned with organizational and Advancement goals.
  Serve as steward of the Crisis Assistance Ministry brand, guiding thoughtful evolution while preserving credibility, trust, and dignity‑centered values.
  Establish goals, key performance indicators (KPIs), and reporting tools to measure effectiveness and inform strategic decision‑making.
  Marketing, Communications & Digital
• Lead content strategy and editorial planning across digital, print, and earned media channels.
• Oversee all digital platforms, including website, email marketing, social media, and digital storytelling.
• Manage email marketing strategy, including segmentation, messaging, and performance optimization.
• Lead development of external communications, including campaigns, newsletters, annual reports, and media materials.
• Partner closely with Advancement on fundraising and donor engagement campaigns, supporting concept development and implementation across all communications channels.

• Develop internal communications that inform, engage, and reinforce organizational culture and values.
• Provide messaging, editorial, and communications support to the CEO and senior leadership team.
  Serve as the primary point of contact for media inquiries, interviews, and external communications coordination.

• Support the team that leads community, volunteer, and faith‑based engagement strategy, building and stewarding partnerships that expand awareness, build the case for support, and share the impact across Mecklenburg County.
• Align engagement efforts with organizational priorities, collaborating with services and support teams to strengthen volunteer experiences, support fundraising goals, and deepen community trust.

• Lead, coach, and manage the marketing and partnerships team, including three direct reports, two indirect reports, and oversight of agency and consultant relationships.
• Establish clear…