Marketing Production Specialist

Location: Bethany

** Classification:
** Salary
*
* Job Description:

** At
** LATICRETE International,
** we aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. We’ve been in business for over 65 years, family-owned for three generations, and can be found in over 100 countries.
* The Hartford Business Journal even named us one of Connecticut’s top family-owned companies in 2017!
* We don't just make innovative, industry-leading products. Our purpose is to improve the built world and the lives of those who build it. We strive to connect with, engage with and improve the lives of our employees, our customers, our partners, and the global communities in which we operate.
** Just some of our benefits:
*** Medical* Dental
* Vision* 401k
* Tuition reimbursement
* 13 paid holidays in addition to paid vacation and sick time
* Flexible spending
* Life Insurance, AD&D and Supplemental Insurance
* 1 week paid plant shutdown between the Christmas and New Year's Day holidays

The Marketing Production Specialist is an essential member of the LATICRETE Marketing Communications team, working at the intersection of creative, design, operations, and production. This role serves as the primary liaison for external vendors and freelancers, ensuring that all design assets, packaging materials, and marketing deliverables meet quality, brand, and operational standards.  This position is essential to maintaining operational efficiency and production excellence across multiple teams and stakeholders by effectively and closely managing vendors and assets.

The Marketing Production Specialist plays a critical role in evolving processes, improving workflows, and driving consistency, accuracy and accountability within the department. This role requires strong collaboration and communication skills, attention to detail, innovative thinking, management of deadlines, and the ability to manage multiple priorities and deliverables, with a strong focus on elevating brand quality and production performance.
** ESSENTIAL DUTIES AND RESPONSIBILITIES*
* * Additional duties and responsibilities may be assigned, as necessary.
*** Production, Quality Control & Project Management** (35%)
* Lead and coordinate the production process for marketing (print/digital assets) and packaging materials (including boxes, labels, bags, pails, and shippers).
* Conduct detailed quality checks on marketing and packaging deliverables before release or print. Includes, but is not limited to, verification of barcodes, QR codes, color profiles, and die lines for accuracy and compliance.
* Act as the main point of contact for freelance design partners, ensuring they have all necessary assets and direction to start and complete projects successfully.
* Support schedules and production timelines to meet requirements of marketing assets, campaigns and product launches.
* Ensure all packaging projects adhere to LATICRETE brand guidelines, material specifications, and color standards.
* Support creation of barcodes and QR codes for marketing and packaging efforts, as well as manage the versioning and master files.
** File & Asset Management** (30%)
* Oversee the trafficking and archiving of all final marketing and packaging assets, including the organization, tagging, and archiving within digital asset management (DAM) and related systems.
* Ensure compliance with established file naming conventions, folder structures, and documentation standards.
* Ensure accurate metadata, tagging, and categorization for efficient retrieval and reuse.
* Maintain version control, ensuring only approved and up-to-date assets are distributed.
* Partner with cross-functional teams to expand governance and system adoption for digital asset management.
* Continuously improve asset management processes to support scalability and expanded collaboration.
** Print Vendor & Proofing Coordination** (25%)
* Manage daily relationships with print and packaging vendors to ensure consistent, high-quality production.
* Review and support resolution of production issues to prevent project delays or cost overruns.
* Conduct and/or participate in…