Social & Emerging Media Manager

Job Summary

Under the direction of the Director of Digital Content & Strategy, the incumbent will develop and produce digital media content and campaigns for targeted audiences, including alumni, opinion leaders, prospective students, and other University constituents, in support of the University’s brand and reputation across all institutional-level social media platforms.

Search #: 499621

Work type:
Full-time

Location:

UConn Storrs

Categories:
Marketing and Communication

Graphic design principles and applications, principles and practices of marketing and promotions, writing, editing, reporting, and media production, Microsoft Office and related software applications.

Planning and organization, project management, developing and maintaining effective and appropriate working relationships and critical thinking, problem solving, and analysis.

Solve complex technical or design problems and serve as creative consultant on projects, communicate effectively through both oral and written means, respect diversity and work collaboratively with individuals of diverse cultural, social and educational backgrounds, meet established deadlines and engage in multiple projects simultaneously, maintain confidentiality of information and professional boundaries, work independently to analyze available information, draw conclusions and understandings, and present such conclusions effectively to senior management.

• Responsible for building and maintaining the UConn brand in the digital arena through exposure, influence and engagement across all social media platforms at the institutional level.
• Implements the institution’s social media strategy, including university guidelines and parameters for all university account users, provides policy guidance, and develops and executes campaigns both large and small.
• Serves as a primary content creator for all institutional-level social media platforms, including development and execution of all social media campaigns and posts.
• Supervises, trains, and assigns work to a team of student social media contributors.
• Gathers relevant data to guide social media strategy and tactical implementation as well as short- and long-term engagement and effectiveness. Analysis of emerging media trends and platforms is an ongoing responsibility.
• Serves as a consultant to departmental/university social media managers regarding the most effective social media platforms and best practices to reach target audiences and achieve desired results and monitors other departmental content.
• Collaborates with other departments and regional campuses to coordinate content and amplify content through shares, retweets, etc., and to guide posting content when a department doesn’t have its own accounts.
• Convenes project work groups and gathers and reviews relevant data to guide social media development and enhance effectiveness, and monitors analytics.
• Represents University Communications to internal and external constituencies.
• Performs other related duties as required.

• Bachelor’s degree in a related field.
• Two to three years of related experience. Two years of experience must be serving in a professional communications-related capacity.
• Demonstrated experience in new media or social media strategy, implementation, and measurement with an in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, Tik Tok, Linked In, X, etc.) and how they can be deployed in different scenarios.
• Demonstrated writing, communication, interpersonal, diplomatic and organizational skills.
• Experience being engaged in several projects simultaneously, meeting and enforcing deadlines, taking initiative, and working independently to carry out complex assignments.
• Experience with graphic design and awareness of graphic needs to complement content and platform.

• Experience with basic video editing software
• Two years of experience managing a brand's social account
• Experience valuing diversity and inclusion in the workplace
• Experience in the field of higher education

This is a permanent,…