Director, Programs

Director of Recruitment Marketing

The Director of Recruitment Marketing will lead the strategy, execution, and optimization of our global employer brand and top‑of‑funnel talent acquisition efforts. This role blends performance marketing, employer branding, and recruitment advertising to attract, engage, and convert high‑quality talent at scale.

• Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP); oversee end‑to‑end brand development and campaign execution across digital platforms.
• Build and manage a cohesive content strategy across Linked In, social channels, and campaign touchpoints; maintain an integrated content and campaign calendar.
• Lead the recruitment awards strategy and external brand positioning.
• Own and scale the top‑of‑funnel candidate acquisition strategy across paid, organic, and partnership channels.
• Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising.
• Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization.
• Own the in‑person and virtual hiring event strategy to support hiring demand.
• Standardize job posting templates to ensure brand consistency and optimize for search and conversion.
• Oversee company profiles across key platforms (e.g., Indeed, Glassdoor) to ensure brand alignment and competitiveness.
• Own career site strategy, including content optimization and user experience improvements.
• Lead talent community engagement strategy, including email campaigns and nurture journeys.
• Develop scalable recruitment marketing toolkits, including templates, messaging frameworks, and localized assets.
• Own full‑funnel performance analytics, including pipeline health, conversion rates, and ROI.
• Define and enforce tracking, attribution, and reporting standards across systems.
• Ensure ATS data integrity to support accurate source tracking and campaign attribution.
• Forecast budget needs based on hiring plans, historical performance, and market trends.
• Continuously optimize campaigns using data, insights, and market intelligence.
• Partner cross‑functionally with Marketing, Communications, HR, HR Tech, and Inclusion.
• Collaborate with field recruiting teams to support localized hiring initiatives.
• Manage and oversee external vendors and recruitment marketing partners.
• Lead a high‑performing recruitment marketing and employer branding team.

• 8–12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields.
• Proven experience leading global or multi‑market employer brand and recruitment marketing strategies.
• Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms.
• Hands‑on experience with ATS, CRM platforms, and marketing analytics tools.
• Demonstrated ability to translate data into actionable insights and business impact.
• Experience managing vendors and cross‑functional stakeholders.
• Proven leadership experience with strong strategic thinking and execution capabilities.

Base salary range: $120,000 – $167,000 USD. In addition to base salary, employees may participate in an annual bonus plan or a role‑based, uncapped sales incentive plan. Benefits include generous PTO, a 401(k) match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability.